Marketing

Saint Louis University's B.S. in Business Administration with a concentration in marketing gives you with the abilities needed to successfully endorse products and services. SLU’s marketing program includes classes that are required in decision models, marketing research and policy. The program subject matter also includes sports marketing, personal selling, brand management, integrated marketing communications and buyer behaviour. To fulfil SLU's requirements for the B.S. degree, students will take 18 credit hours of coursework in addition to “MKT 3000: Introduction to Marketing Management” to complete the marketing major. Possible career paths for people with an undergraduate degree in marketing include advertising, market research, product management, public relations and sales.

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