Advertising & Media

Bircham University’s Advertising & Media program explores the use of advertising, combined marketing communications and new media in local, regional, national and international markets. The program offers topics such as: branding, consumer behaviour, ad agencies, copywriting, advertising campaigns, interactive electronic media, audience measurement, the impact of new technology, corporate positioning, media sales and management. This program illustrates how to reach targeted media and draw the attention that produces successful results. Subjects covered on this course include: The Communication Process, Media Influence, Mass Communications, Advertising & Public Relations, Consumer Behaviour, Promotional Strategies, Mass Media Planning, Positioning Strategies, Advertising Campaigns, Advertising Media Management, Advertising Agency Management, Communication Effectiveness and Market Research. Subjects account for 3 academic credits each. The Advertising & Media course is available at Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctoral) Degree levels.

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