Digital Marketing, Social Media and Analytics: An Omnichannel Strategy

The Digital Marketing, Social Media and Analytics: An Omnichannel Strategy is a program offered completely online at IE. Over the course of five weeks, students will learn current digital marketing trends and how to implement them in business. Subjects like mobile ads, data analytics, and customer tracking are the focus of studies. Students in this program are typically individuals in business who wish to grow/advance their social media connection to their consumers. This program is also available entirely in Spanish and online.

This program takes approximately 1 month to complete.

Applicants are required to provide a copy of their university diploma, official academic record, one-page curriculum vitae/resume, an English language certificate (for non-native speakers) from TOEFL, IELTS, or Cambridge Advanced or Proficiency level, (a certificate is not required if the undergraduate degree was completed in English) a photocopy of their passport, and a photo size card, In addition, applicants may need to complete an online exercise consisting of three questions, an entrance exam, and a personal interview (face-to-face or via Skype) with an associate director of the admissions team. Please note that requirements are contingent on the selected program.

Although applications are processed on rolling admissions, this program has an intake period in spring and autumn respectively.

The tuition for this program is 1.850 euros.