Marketing

At Suffolk University students will quickly learn that marketing of any business, product or idea is vital to its success. The Sawyer Business School teaches how to generate effective incorporated business stratagems that embrace marketing, publicity, research and advertising. Students will explore innovative technologies and social media platforms. Students will also do consulting work for major organisations. When completing this marketing major students will learn how to make informed marketing decisions by understanding the methods of collecting, processing and analysing marketing information. They will also learn how to identify important factors of the marketing environment as they apply to marketing strategy. Concentrations include: Brand Marketing, Global Marketing, Marketing Consulting, Marketing Innovation & New Media and Sports Marketing.

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