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Studies & Degrees in Visual Communication Technology

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“There can be no words without images.” Aristotle had perfectly put the right words when he stated this quote and in this age of technology, the process of transmitting ideas and concepts is best done through visual media.

The course Visual Communication Technology prepares students to acquire knowledge that deals with theories and practices in computer applications of visual media. Such kind of medium includes interactive/multi media, video, print, and photography. The creation, reproduction, and distribution of visual communication materials are based on frameworks that are carefully analyzed and applied using various methods. At the end of the study, students will be able to become critical and creative as they develop their full potential in solving complex problems and coming up with solutions through Visual Communication Technology.

The career opportunities await students with a degree in Visual Communication Technology are huge. They can be entrusted with a position in technological production and management positions namely graphic coordinator, video producer, video editor, interactive media producer, digital media specialist, print and video representative, printing and plant manager, and other positions directly related to VCT.

The learning acquisition under the curriculum of VCT is all-embracing and holistic. Not only does the course make students highly creative in solving technical problems but they also learn to appreciate and gain awareness of what modern technology has to offer.

The course aims to offer students with indispensable learning experience, from mastering the theories on visual communication to executing hands-on practices that will provide students with clear understanding of both emerging and advanced technologies. The presence of visual mediums such as print materials, photographs, websites, multimedia presentations, 3-D animations, and video production among others make communication of visual information purposive and challenging. With the use of state-of-the-art equipment and tools, students will be able to operate application systems needed in creating and producing quality visual productions.

When it comes to skills and values, students of VCT will not just complete the course but will be able to demonstrate critical-thinking skills that they can utilize in solving visual communication-related problems. Students will be confident in conceptualizing and manifesting visual solution based on various media modes. With diverse and innovative approaches, students will be able to contribute in developing artistic expressions that will mark a new height in the visual realm. This is because VCT doesn’t focus on technological tools needed in producing visual outputs but it puts emphasis on fostering balance between aesthetics, craft, theories, concept development, communication, digital technology, and critical thinking.

With such kind of foundation, students will be able to design and formulate principles and methods needed in solving visual problems that require digital processes and creativity. More so, the course will let students acquire significant knowledge in practicing what they have learned through identity systems, web design, contemporary criticisms, motion graphics, and theories.

Finally, students will be able to better incorporate methodologies in both traditional and digital media as they explore new techniques, styles, illustrations, and systems relevant in effectively using Visual Communication Technology.