Study Integrated Marketing Communication in Spain




Marketing & Communication

Bircham University’s Marketing & Communication program highlights recent and innovative marketing approaches and concepts, which helps keep in touch with customers. The program focuses on the important issues facing firms today, including techniques to surpass competitors, foresee future trends, enhance advertising and sales, develop customer loyalty and benefit from the internet market. This program updates on the modern negotiation skills; current marketing approaches; innovative strategies to qualitative research that improves customer appreciation; and currently enthusiastic topics such as cohort, direct, and internet marketing, etc... Subjects covered on this course include: Marketing & Communication, Mass Communications, Advertising & Public Relations, Online Marketing, Consumer Behaviour, Product & Price Management, Sales Force Management, Customer Relations Management, Promotional Strategies, Positioning Strategies, Public Relations, Database & Direct Marketing, Retailing & Channels of Distribution, Measuring Customer Satisfaction, Marketing Planning, E-Commerce, Strategic Marketing Management, Communication Effectiveness and Market Research. The Marketing & Communication module is available at Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctoral) Degree program levels.
Level: Undergraduate Bachelors  
Language of instruction: English  
Location: Villanueva de la Cañada

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