Advertising Agent


If you have a diploma in Speech Communication degree you start wondering: what could be the most appropriate career for you? The truth is, if you are graduate of any liberal arts courses, you have developed a broad knowledge and significant skills that you can utilize in applying for a number of careers, say, the career of an Advertising Agent. Your education in Speech Communication has served as your training ground in pursuing a career in advertising because you developed an expertise and ability needed in influencing and persuading, informing and explaining, adapting ideas, simplifying jargons, creating a visual layout of ideas, marketing, gathering of information, innovation, research skills toward a target market, and calmness, diplomacy, and compassion.

Such skills and attitudes are relevant in acquiring an Advertising Agent position. Though you, as a Speech Communication major can still have jobs related in Education, Teaching, Performing Arts, Writing and Composition, and Production, Directing, and Designing, your capabilities in Advertising and Marketing are your powerful strengths in becoming successful.

As an Advertising Agent, you are normally referred as Account Executives or Advertising Sales Representatives. You get your task and responsibilities done by bringing large revenues to the company you are working for. You are responsible in creating and delivering ad campaigns needed in marketing. Media firms are your most probable targets as employers, and you can land a position in Television and Broadcasting Networks if you want to.

As you perform your job, you get to represent your company to your assigned territory and from there you become the company’s representative and you start advertising your company products and services using your persuasion power. This needs to be done because your primary objective as an Advertising Agent is to create and establish a new account. And when such task is completed it is your great responsibility to maintain the market’s interest toward your company’s business.

To get this done, it is critical that you know how to build a client-agent strong relationship by knowing your client’s background, their demographics, product preferences, geographic area, and potentials as a market. In building a relationship, it is fundamental that you cultivate their interest to your business by determining and highlighting the good impact that you product and services can bring in their life. As part of building a strong client-agent relationship, it is important to know that Advertising Agents are responsible in developing sales tools, promotional plans, and media kits that can be distributed to the targeted market to acquire sales.

Advertising Agents who took up Speech Communication degree have the advantage to outperform other graduates of liberal arts since they have been equipped with skills needed in persuading potential market. They are also knowledgeable in understanding customer behaviours because they can effectively communicate.

Though the job of an Advertising Agent can be a tough one, the compensation that they can get from it is way satisfying as opposed to other careers. And with their ability to maintain and expand clientele, such job can result in a well-compensated career.