Advertising Schools and Programs in Argentina

Advertising Studies in Argentina

Argentine National Congress, Buenos Aires, Argentina

In Argentina, advertising (publicidad) is taught as its own degree, not only as a branch of marketing or communication. The standard university qualification is the Licenciatura en Publicidad, a four-year first degree that leads to the title of Licenciado en Publicidad. Shorter technical programmes of about three years also exist. Teaching is in Spanish.

SpainExchange lists 5 schools in Argentina with advertising programmes. Four are in Buenos Aires: the Universidad Abierta Interamericana (UAI), the Universidad Argentina John F. Kennedy, the Universidad de Belgrano and the Universidad Católica Argentina. The fifth is Fundación CIEP, a private education and training foundation in Villa María, in the province of Córdoba. All four universities are private.

How advertising degrees are organised

Under the Higher Education Law (Ley 24.521), only universities can award the licenciado degree, and officially recognised titles are valid throughout the country. Advertising is not a regulated profession, so each university sets the content of its degree, and the Ministry of Education grants the official recognition of the title.

The schools' own pages show the main options:

• A four-year licenciatura. At the UAI, the Licenciatura en Publicidad lasts four years and gives an intermediate title of Técnico Universitario en Publicidad along the way. Subjects are offered in a hybrid format, combining live online classes with classes on campus. The Universidad Kennedy's licenciatura also lasts four years, has 41 subjects and is approved by Ministerial Resolution 2494/20; it is currently offered online.
• A three-year technical qualification. The UAI's Tecnicatura Superior en Publicidad, taught at Castelar, lasts three years and leads to the title of Técnico Superior en Publicidad. It covers campaign creative work, media planning and the analysis of marketing information.
• A completion cycle (ciclo de complementación curricular). The Universidad Kennedy lets holders of a title in advertising, audiovisual communication, design or creativity complete the licenciatura.

Programmes combine theory with practical work on campaigns. The Universidad Kennedy, which has trained advertisers since 1988, focuses on digital media; in the third and fourth years its students work with civil society organisations.

Admission and language

Applicants need a completed secondary education and must meet the admission rules of each university. The UAI, for example, accepts applicants who have not yet received their secondary-school certificate if they present proof that it is in progress. Students who finished secondary school in a country that has an education agreement with Argentina must validate their certificate (convalidación) to study at a national institution.

Courses are in Spanish, and much of the work involves writing copy and creating campaigns, so a strong command of the language matters. For a full degree on campus, the university must be registered in the RENURE register and requests the student's entry permit from the Dirección Nacional de Migraciones. The student then collects the visa at the Argentine consulate. The Universidad Kennedy also runs student exchanges.

Costs

All the universities in this list are private and charge tuition fees; fees are not published on the programme pages. The UAI advertises special discounts for foreign students. Since decree DNU 366/2025, free undergraduate study at state universities is guaranteed only for Argentine citizens and foreigners with permanent residence.

Recognition and careers

Before enrolling, especially at a non-university institution, the Ministry of Education advises checking that the titles and certificates a school issues are official. University titles with official recognition are valid throughout Argentina.

Graduates work in creative, account, media and strategy roles. According to the UAI, they can work in traditional and digital advertising agencies, media buying agencies and their own businesses. The Universidad Kennedy adds the communication departments of companies, civil society organisations and government, and freelance work.

Frequently asked questions

How long does it take to study advertising in Argentina?

A Licenciatura en Publicidad lasts four years at the UAI and the Universidad Kennedy. A Tecnicatura Superior en Publicidad, such as the UAI's, takes three years.

Can I study advertising online?

Yes. The Universidad Kennedy currently offers its Licenciatura en Publicidad online, and the UAI combines online and on-campus classes.

Is an Argentine advertising degree officially recognised?

Licenciaturas at recognised universities are official and valid nationwide; the Universidad Kennedy's degree, for example, is approved by Ministerial Resolution 2494/20. For other institutions, check that the title is official before enrolling.