What social media do teens use?

A 2022 survey of 13- to 17-year-olds offers a clue. Based on about 1,300 responses, the survey found that 35% of teens use at least one of five social media platforms more than several times a day. The five social media platforms are: YouTube, TikTok, Facebook, Instagram and Snapchat.

What is the most used social media by teens?

Frequency of online platform use

YouTube is not only widely used, but it's also the platform the most teens visit on a daily basis. Roughly three-quarters of teens say they use it every day. Somewhat smaller shares report going on two other platforms daily: TikTok (61%) and Instagram (55%).

What social media is most popular by age?

What is the most used social media by age? Below is a breakdown of social media usage by age range in the US: 18-29 years – YouTube (93%), Instagram (76%), Facebook (68%), Snapchat (65%) 30-49 years – YouTube (94%), Facebook (78%), Instagram (66%), Pinterest (43%)

What are the top 5 most used social media?

Social Media Platforms: 10 most popular in 2025

• Facebook - 3.07 billion.
• WhatsApp - 2.78 billion.
• YouTube - 2.5 billion.
• Instagram - 2 billion.
• TikTok - 1.6 billion.
• WeChat - 1.3 billion.
• Telegram - 1 billion.
• Messenger - 1 billion.

What social media does Gen Z use the most?

According to The 2025 Sprout Social Index™, 89% of Gen Z social media users are on Instagram, 84% are on YouTube and another 82% are on TikTok, making these platforms the most popular for Zoomers.

Social Media, Social Life: Teens Reveal Their Experiences

What do Gen Z use instead of 😂?

Whilst boomers and millennials may use the 😂 emoji, this has long since been deemed 'uncool' (or 'cheugy') by Gen Z. Instead, this has been replaced by the skull (💀) or the crying emoji (😭), dramatising the idea of 'dying with laughter'.

What do Gen Z use instead of Instagram?

Key Social Media Insights By Generation :

Generation Z: Visual storytelling rules their world, with Instagram (65%), YouTube (63%), and TikTok (58%) leading the pack. Nearly half (46%) use these platforms as their go-to search engines.

What is the 5 5 5 rule on social media?

What is 5x5x5? Start off with liking 5 social media posts, by doing this you're engaging with 5 different social media accounts. This will lead to those social media accounts engaging back with you, and possibly even getting a few likes or follows back.

Is Pinterest still popular in 2025?

While Pinterest may not be as giant as some of the other social media networks, that doesn't mean it's not worthwhile. In fact, The 2025 Sprout Social Index™ found that 42% of consumers have a profile on the platform. This puts it among the top 10 social platforms where consumers have a profile.

What is the 30 30 30 rule for social media?

The 30/30/30 Rule for Social Media

This means you'll spend 30% of your content talking about yourself, 30% talking about others and 30% posting fun and engaging info. This also gives you room to post real-time messaging and responses with the other 10% of your content.

What social media is declining in popularity?

Overall platform use has declined, with the youngest and oldest Americans increasingly abstaining from social media altogether. Facebook, YouTube, and Twitter/X have lost ground, while TikTok and Reddit have grown modestly, reflecting a more fragmented digital public sphere.

What is the most popular social media for 18 year olds?

According to a survey of U.S. adults conducted by the Pew Research Center, the 18-to-29 age group is the most prominent on social media, most actively using YouTube (93 percent), Instagram (76 percent), Facebook (68 percent), Snapchat (65 percent) and TikTok (59 percent).

What do teens post on social media?

Social media allows teens to experiment with who they are—their personal style, interests, personality, and more. Teens can express themselves through posting photos, videos, stories, and commentary. This self-expression helps teens try on different personas and get feedback from peers on how they present themselves.

What social media do students use most?

Instagram

• According to 2021 Pew Research data, 40% of U.S. adults use Instagram, and 71% of 18- to 29-year-olds use Instagram.
• 70% of college students use Instagram daily, and 47% report using it to research colleges and universities.

What are the 7 C's of social media?

According to Knowledge Enthusiast, the 7 C's of social media marketing are community, content, curation, creation, connection, conversation, and conversion. Understanding these C's and what each means helps marketers thrive on social media.

What is the 50 30 20 rule in social media?

Mastering social media engagement requires balancing different types of content, and the 50-30-20 rule provides a strategic approach. It suggests that 50% of posts should engage, 30% should inform, and 20% should promote, helping brands generate and maintain interest and credibility.

What is the golden rule of social media?

The Golden Rule of Social Media: Give More Than You Take.

Which platform is most popular with teens?

In the United States, YouTube is the most popular social media platform with 90% of 13 to 17-year-olds saying they have used it, 63% report having used TikTok, 61% use Instagram, 55% use Snapchat, and just 32% use Facebook.

Who is Facebook's biggest competitor?

Top Competitors and Alternatives of Facebook

The top three of Facebook's competitors in the Social Media category are Twitter with 79.70%, Instagram with 3.68%, TikTok with 1.24% market share.

What does 😭 mean Gen Z?

loudly crying face emoji 😭

For Gen Z, this emoji is more exclusively used to indicate positive feelings, like when something is so funny, cute, or sweet that it's totally overwhelming. Example: “Look at my puppy wearing his new Halloween costume. 😭”

Why are people leaving Instagram?

People are tired of curating perfect versions of their lives just to fit in. Gen Z, in particular, is rejecting the pressure of Instagram's perfection culture. Apps that prioritize real connections over public performance are gaining traction. Meta's repeated privacy scandals have driven many users away.

What is Gen Z's favorite app?

The highest percentage of Gen Z mobile internet users on a social app is on YouTube, with 84% visiting the app. This is followed by TikTok at 61%, Snapchat at 58%, and Instagram at 56%.