Studies & Degrees in Media Studies
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Media Studies Study Programs
Media Studies is a relatively new discipline which has emerged with the changes that have occurred in communication technologies and media industries during the last years. Media Studies can be a degree of its own, or part of a degree in journalism, but it will most likely include various theories of mass communication effects; the transformation of traditional media organizations; the tools required to create sophisticated media content; structure of media ownership. Media studies specialists usually undertake the organization of advertising, PR, or political campaigns. These involve discussing with clients the products to be advertised, obtain the relevant information such as product and company details, budget, marketing goals, and finally assisting the clients with strategies involving the application of different media.
Qualities that you may wish to consider are the following:
- Very creative and imaginative nature
- Exceptional oral and written communication skills
- Very good people skills
- Organizational qualities
- Analytical thought
- Prepared to work under pressure
The Media Studies program is very diverse and can vary widely between institutions. It is normally aimed at highly creative, elusive individuals with an entrepreneurial nature. For this reason, you should look for an institution that is going to provide you with the freedom to employ your creativity and unleash your imagination. It should also be noted that the school has to be equipped with the latest technology, while professors have to be very up to date with current trends for you to receive a value for money from such a degree.
Last but not least, this is a field that can definitely allow you to pursue a Doctor of Philosophy (PhD) in Media if you choose to. For example, you may embark on a media studies doctorate or work toward a film and media doctorate; another option is a PhD in media, technology, and society.
Media Studies graduates have a good range of options – for example, public relations roles are very relevant to such graduates, as they have an insight into the effective communication with different audiences. For those who are equipped with technical knowledge too, there are many jobs requiring the use of multimedia with the purpose to influence people. Furthermore, the advertising and marketing industries are an excellent option for media studies graduates. Jobs within these industries can be in the areas of media planning and advertising account management, copywriting and market research. Finally, interesting career opportunities can be found within broadcasting itself – for example producing or presenting.