Bircham University’s Sales & Product Management program analyses sales and commercial methods. The program focuses on the main issues involved in a successful sales stratagem and methods to develop customer loyalty. It updates on the current negotiation abilities for sales managers. It also deals with all facets impacting the sale of products and services including their design, manufacture, price, distribution and final sale.
Subjects covered on this course include: Online Marketing, Consumer Behaviour, Product & Price Management, Sales Force Management, Customer Relations Management, Promotional Strategies, Database & Direct Marketing, Retailing & Channels of Distribution, Measuring Customer Satisfaction and E-Commerce.
The Sales & Product Management program is available at Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctoral) Degree program levels.
Level: Undergraduate Bachelors
Language of instruction: English
Location: Villanueva de la Cañada