Suffolk’s Integrated Marketing Communication concentration gives students a detailed look at communication and business and how they interconnect. By means of new technologies in Suffolk’s video studios, social media laboratory and completely interacted classrooms, students will put front-line communications methods into practice. In Suffolk’s MA in Communication program, students won’t just read about Integrated Marketing Communication; they will be armed to show how it can develop a company’s branding and visibility.
By the time students graduate, they will be geared for professional victory in crisis management, awareness marketing, advertising and public relations, corporate and non-profit marketing and more.
Taking courses through Suffolk’s MBA program, students can select courses on international marketing, consumer behaviour, marketing and the social media business. Students will also complete communication courses in advertising, public relations, crisis communication, marketing communication research and social media.
Language of instruction: English