The Bachelor of Business Administration- Business Communication is similar to the Bachelor of Business Administration, but with a focus on effective messaging in business. This program helps students learn how to articulate cohesively and efficiently through written and verbal communication. Students learn how to expand their communication skills, engineer strategic marketing plans, and employ contemporary digital strategies. Graduates can expect to be equipped for positions as speech writers, marketing consultants, and public relations managers.
Suffolk University’s communication program arms students with the theoretical and pragmatic knowledge required to converse and connect with varied audiences.
In Suffolk’s Master of Arts in Communication program, students can select courses on , intercultural communication, global branding, advertising, campaign management, strategic marketing, public relations, gender communication and much more.
At Suffolk, students will learn to blend technology and hypothesis to make effective messaging stratagems for targeted audiences. To prime students for real-world success, Suffolk’s up-to-the-minute communication facilities contain a pioneering social media lab, media production and post-production amenities and "smart" classrooms conceived to foster the innovation and co-operation prized by modern employers.
Students will graduate with real-life experience and progress valuable associations to leading advertising and PR organisations across the country and around the world.
Suffolk’s Integrated Marketing Communication concentration gives students a detailed look at communication and business and how they interconnect. By means of new technologies in Suffolk’s video studios, social media laboratory and completely interacted classrooms, students will put front-line communications methods into practice. In Suffolk’s MA in Communication program, students won’t just read about Integrated Marketing Communication; they will be armed to show how it can develop a company’s branding and visibility.
By the time students graduate, they will be geared for professional victory in crisis management, awareness marketing, advertising and public relations, corporate and non-profit marketing and more.
Taking courses through Suffolk’s MBA program, students can select courses on international marketing, consumer behaviour, marketing and the social media business. Students will also complete communication courses in advertising, public relations, crisis communication, marketing communication research and social media.