Marketing Manager


Marketing Managers play an important role in an organization. Their roles become critical if the organization decides to further advance their business horizons, diversify their sources of profits, adopt the many Internet opportunities needed in expanding the market, and live to execute the fundamental marketing tools and methodologies of the organization or within a specific marketing department.

As a Marketing Manager, it is important to master the marketing theories and principles that are significant in facing the challenges and issues surrounding the targeted market. It is a must that as a Marketing Manager, you are outstanding in practicing and making decisions that will address the present problems encountered in applying marketing theories, principles, and philosophies.

Marketing Managers can be branded as both the obsessive compulsive individual in the company and the most hard-to-please boss. But, Marketing Manager can be the most ingenious and artsy personality in the organization, too. Though this can be an understatement, it is true in all its sense since Marketing Managers can be the most glorious individual when an ad campaign becomes a hit or when a targeted market has been monopolized because of the powerful marketing tools and strategies created and approved by the Marketing Manager.

The roles and responsibilities of Marketing Manager are overwhelming. However, their roles and responsibilities can still be boiled down to the fundamentals of marketing and advertising. Marketing Managers are equipped with knowledge and skills that are not confined to their profession or as a Marketing Manager but the knowledge and skills used by public relations manager and promoting managers as well. Marketing Managers are excellent in both verbal and written communications, can work in highly-demanding and dynamic work environment, the most efficient individuals even with the most constrictive schedule, detailed and organized, result-oriented, team-oriented and a leader, and are savvy when it comes to research and technology.

Additionally, Marketing Managers should be capable in conducting actionable training programs, developing long partner relationships, and in acquiring new applications needed in supporting more marketing programs for the organization’s profit growth.

It is highly recommended that a Marketing Manager acquires a diverse background in specific specializations in both marketing and business administration such as finance, health care management, international management, innovation entrepreneurship, and general management among others. Your managerial skills are your most advantageous weapons in becoming a successful Marketing Manager. Thus, as a Marketing Manager is essential that you don’t stop expanding your managerial skills and your knowledge base. This is because new learning foundations are established from time to time and continuous expansion of your scope takes place constantly.

Therefore, if you want to acquire a solid foundation in the marketing and business industries, as a Marketing Manager, you have to be prepared to drive your marketplace in the direction that will give you a greater advantage and position in the marketplace. It should also be noted that as a Marketing Manager you have to learn how to advance your business growth since the success of the company is linked to the marketing success initiated by the marketing team primarily led by the Marketing Manager.