The Digital Marketing, Social Media and Analytics: An Omnichannel Strategy is a program offered completely online at IE. Over the course of five weeks, students will learn current digital marketing trends and how to implement them in business. Subjects like mobile ads, data analytics, and customer tracking are the focus of studies. Students in this program are typically individuals in business who wish to grow/advance their social media connection to their consumers. This program is also available entirely in Spanish and online.
The Master of Digital Marketing Management program at IED Madrid is a study program that enables students with specialized learning for careers in digital marketing management. Students in this program learn how to master the necessary marketing, communication, and technological skills to create and lead marketing strategies in the digital world. Studied subjects include marketing strategies, digital communication, advertising and more. This program is specifically for students with an interest in management positions in digital marketing. Career projections include digital marketing director, social media manager, CRM executive and content strategist.