The Digital Marketing, Social Media and Analytics: An Omnichannel Strategy is a program offered completely online at IE. Over the course of five weeks, students will learn current digital marketing trends and how to implement them in business. Subjects like mobile ads, data analytics, and customer tracking are the focus of studies. Students in this program are typically individuals in business who wish to grow/advance their social media connection to their consumers. This program is also available entirely in Spanish and online.