Bircham University’s Public Relations program details the various kinds, practices and principles of public relations. The program describes methods to tackle problems and exploit opportunities, deal with different audiences (employees, investors, consumers, communities and media), examine campaign issues and debates and manage crisis. It also provides an effective and highly accessible mixture of theory and case studies and gives guidelines, checklists and "how-to" advice. It uses real-life examples from actions' implementation and public relations' stratagems to demonstrate the real-world application of public relations.
Subjects covered on this course include: The Communication Process, Media Influence, Mass Communications, Human Communication Theory, Interpersonal Communication, Organizational Communication, Advertising & Public Relations, Public Speaking, Public Relations, Business Protocol & Etiquette, Special Events Management, Public Relations Campaigns and CSR Corporate Social Responsibility.
The Public Relations course is available at Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctoral) Degree program levels.
Level: Undergraduate Bachelors
Language of instruction: English
Location: Villanueva de la Cañada