The Bachelor of Arts in Communication & Public Relations is designed to develop public relations and communications professionals, both vital to today’s business world and society as a whole. Students are trained in new digital technologies to move companies ahead of the competition. Courses include: Interpersonal Communication, Persuasion & Lobbying and Media Planning. Graduates of Communication & Public Relations can pursue degrees in: Information Management, Media Relations, Web-Based Communication, and Employee Communications.
MBA students in Communication & Public Relations will be brought up to date with social and digital media. The program will show them how to stay ahead of current trends and apply the latest communication strategies and technologies. Students will also learn how to coordinate increasingly more complex public relations campaigns now that brand and consumer are so interconnected. Some courses included are: Public Relations, Organizational Communication and Practical Applications in PR. Graduates can pursue work as Campaign coordinators, Media consultants, Development officers and Communications managers.
Students who love to write, spend time online, and create are a perfect match to Suffolk University’s public relations program. At Suffolk University, students can major in public relations and learn how to make their voice heard. This program will teach students the core communication and marketing communication skills needed to be successful in public relations.
When students graduate as public relations majors, they will be able to design strategic communication campaigns and events for all types of organisations. Graduates will understand how to make the most of online, print and media channels. Public relation classes will teach students to create social media campaigns, plan and advertise business or social events and advocate for their favourite cause.
Students can also choose to focus their studies in digital media, taking courses to develop content for all multimedia.
Bircham University’s Public Relations program details the various kinds, practices and principles of public relations. The program describes methods to tackle problems and exploit opportunities, deal with different audiences (employees, investors, consumers, communities and media), examine campaign issues and debates and manage crisis. It also provides an effective and highly accessible mixture of theory and case studies and gives guidelines, checklists and "how-to" advice. It uses real-life examples from actions' implementation and public relations' stratagems to demonstrate the real-world application of public relations.
Subjects covered on this course include: The Communication Process, Media Influence, Mass Communications, Human Communication Theory, Interpersonal Communication, Organizational Communication, Advertising & Public Relations, Public Speaking, Public Relations, Business Protocol & Etiquette, Special Events Management, Public Relations Campaigns and CSR Corporate Social Responsibility.
The Public Relations course is available at Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctoral) Degree program levels.