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Located in the city of Koblenz, WHU, also known as the Otto Beisheim School of Management, is one of the best and most renowned business schools in Germany, enjoying an exceptional international reputation.  Its academic programs and continuing education formats offer a relevant training concept for executives at every stage of their careers.

More about WHU Koblenz

WHU was founded in 1984 on an initiative of the Koblenz Chamber of Commerce and Industry as a university that was established “by the business community for the business community.” Since that time, WHU has become a model for future-oriented research and teaching in the field of business economics. The university has placed highly in both national and international rankings, and was ranked: number three in the 2013 Financial Times Masters in Management Ranking (given for the best German university); number eight in the 2013 Financial Times EMBA Ranking (also for the best German university); and took fourth place in the 2014 Wirtschaftswoche HR University Ranking, which ranks the best private universities in the country.

The administration and faculty of WHU have together dedicated themselves to the motto “Excellence in Management Education.” Their focus on quality, internationalism, and practical relevance guarantee excellent results in the three areas of the school’s expertise: teaching, research, and the practical application of knowledge. This can be seen in WHU’s graduates’ professional success, in the faculty’s research results, and in the university’s profitable collaboration with their many business partners.

A particularly appealing expression of the proverbial “WHU Spirit” can be found in the intellectual, cultural, and social commitment of the school’s students. In more than 30 student clubs, WHU students have notably organized their own research conferences, given theater performances, engaged with visiting exchange students, and initiated social aid projects, both in the region of Vallendar, Germany and around the world.

WHU Koblenz: Mission, Vision and Strategy

As highlighted on WHU’s very useful and user-friendly website, below are the university’s complete mission statement and some words regarding the school’s vision and strategy:

Mission Statement

The WHU School of Management is committed to "Excellence in Management Education" with regard to academic programs, research, and corporate connections. Their commitment to excellent programs includes generating top-notch graduates and establishing a life-long learning environment. Their commitment to excellence in research aims at producing high-quality intellectual contributions to both academia and the business world. Regarding corporate connections, the school’s commitment to excellence means that they maintain close ties with the business world and stay in intensive contact with a variety of partners in business and society. WHU pursue its mission in all of the following ways:

  • Combining academic rigor with practical relevance;
  • Attracting and developing high-quality researchers;
  • Creating a stimulating, intellectual, and international environment;
  • Fostering entrepreneurial thinking and acting;
  • Encouraging responsible leadership and teamwork;
  • Emphasizing the global dimension of business; and
  • Contributing to the society at large.

WHU Vision

“At the end of 2016, WHU is striving to be a respected player with agenda-setting capabilities among the top European business schools. WHU is renowned for excellent academic programs in the field of general management, independent top-quality research, and an extensive network of corporate partners. In all aspects, WHU is truly international and highly committed to its social responsibility. Cultivating a close relationship with all stakeholders is a core value at WHU.”

WHU Strategy

WHU’s growth strategy from 2006-2011 resulted in a significant growth of the school. Within five years, WHU almost doubled its size as measured by the number of students and faculty members. Despite the global financial crisis, WHU was able to generate the necessary resources for the growth strategy and to develop as projected.

The overall strategic goal for the period 2011-2016 has been expressed as maintaining a sustainable position within the top 30 business schools in Europe. In order to reach this goal, the focus at WHU has been placed on further growth of the school and on a continuation of the internationalization process. On this basis, the strategy 2011-2016 is themed “Further growth and internationalization”.

Information for International Students

Internationalization is at the heart of WHU, Koblenz.  The university is a leading business school in Germany with a very strong international focus. International orientation is ingrained in WHU’s identity and DNA—and the weight of this point is reflected in WHU’s mission and vision.

The very strong international focus at WHU means that internationalization is part of everything they do in the field of degree programs, research and/or executive education and corporate connections. Particularly during the past several years, the school has made significant progress regarding internationalization and the share of international faculty, students, and staff has continuously increased.

As mentioned briefly above, based on the mission and vision of WHU, Koblenz, the strategy of the school for the period 2011-2016 is themed “further growth and internationalization,”  a strategy that pursues a clear path of continuous internationalization of the school.  In line with that path, the school has placed a special focus in its strategic plan to internationalization.  Accordingly, in every dimension and program, specific goals have been defined and are pursued continuously. These goals include:

  • Achieving a significant share of international students in all programs
  • Developing more Executive Education programs with a strong international component
  • Increasing the number of international faculty members
  • Increasing the number of publications in international top journals
  • Increasing the number of international administrative staff 
  • Increasing visibility in international media.

Including exchange students, a whopping 26 percent of the student body at WHU is international—hailing from somewhere outside of Germany.  This means that there are roughly 250-270 international students on campus each year.

WHU maintains partnerships with nearly 200 universities around the globe, and WHU Alumni are in more than 65 countries worldwide.  All students at WHU are “expected” to study abroad for at least one semester at a foreign partner university, typically during the third or fourth year of their chosen program. This opportunity not only looks great on a student’s educational resume, it also gives him/her the chance to gain a fresh academic and certainly cultural perspective.

In addition to the internationalization of the student body, last year WHU boasted nine international faculty members, representing 17% of the total core faculty. The university additionally hosts around 20 visiting professors each year. English is the language of instruction in all of WHU’s business degree programs.

All Programs Available:
  • Business
    • Business Administration
    • Management
Language of instruction

German, English

Type of school

Private University




Otto Beisheim Graduate School of Management D, Vallendar, Germany, 56179


The WHU is the only German university with three quality awards. It is the first German business school to have received the European Quality Improvement System (EQUIS) Certificate in 1998. This Certificate is awarded to business schools with a marked international orientation. The joint WHU/Kellogg Executive MBA Program has been accredited by the FIBAA (Foundation for International Business Administration and Accreditation). Accreditation by the FIBAA simultaneously includes the quality award of the German Accreditation Council.