Studies & Degrees in Communications




Choose the degree program you would like to study:

Advertising Communication Applied Communications Audio Digital Audiovisual Communication Audiovisual Entertainment Production Audiovisual Systems Broadcast Journalism Business Communication Cinema/Film Studies Commercial Communication Communication Skills Communications Communications Graphic Design Communications Multimedia Creative Writing Cultural Communication Culture and Audiovisual Communication Digital Communications Film TV and video Global Communication Image and Sound Integrated Marketing Communication Interactive Media Intercultural Translation and Communication International Communication International Journalism Journalism Journalism and Audiovisual Communication (dual degree) Language and Communication Technologies Mass Communication Media Communication Media Studies Mobile Communications Multimedia Multimedia Creation and Design Music Industry Management Music Performance (Instrumental) Music Performance (Keyboard) Music Performance (Vocal) Music Postproduction online Communications Political and Corporate Communication Political Communication Public Communication Radio/TV/Video Recording Screenwriting for Television and Film Social Communication Sound Advanced Sound Direct Sound Professional Speech Communication Sport Journalism Technical Communication Television Television Production TV Presenter Video Visual Culture Visual Journalism

Study Advertising Communication

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Study Applied Communications

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Study Audio Digital

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Study Audiovisual Communication

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Study Audiovisual Entertainment Production

Choose where you would like to study Audiovisual Entertainment Production:

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Taking a course in Audiovisual Entertainment Production is a good way to break in to the behind the scenes of the entertainment industry. A degree in Audiovisual Entertain Production will make you knowledgeable in sound, lighting, multimedia, and creating scenes which can make you very viable for theatre productions, advertising companies, theme parks, audio visual companies, and TV and movie production houses.

The entertainment industry is one of the leading industries in the world, and this course is definitely a good training for the rigorous process to make quality productions. The study will be centered on the technology surrounding the entertainment industry.

Most students who take up this course are really passionate about making creative audio visual productions. One of the biggest requirements for this course is the inherent creativity with a penchant for technical skills. The students will be required to learn many tools to help them produce audio visual presentations. Tech-savvy individuals are well-suited for this course.

Those who graduate from this course typically land a job in the production side of the entertainment industry as digital audio/video console programmers, AVP technicians, light organizers, video producers and even production managers. This course can also be a good entry point in editing studios where many back-end productions happen. There are many other job opportunities awaiting for audiovisual entertainment production graduates for they are surely needed in the production and post-production stage of many films. The creation of stunning effects that you see in movies is one of the many things that can be done after learning this course.

Since the entertainment industry is one of the biggest, the salaries for audiovisual tech guys are normally very competitive. There are many big time studios who are offering above industry packages, and some can even afford to release bonuses depending on the outcome of the project. Those who work on the background of entertainment production studios can really do well in terms of compensation.

The advancement of technology is well adapted by entertainment production companies and this course will help individuals acquire the skills needed to break in the production and post-production side of the entertainment industry. As technology keep evolving, this course will also keep on growing and will keep on including new technologies.

There are many things to learn in this course. With sounds, you can learn the different equipments that are used to produce quality sounds and how to operate them. You can also learn about different tools in the manipulating sound files. There are also subjects focused on lighting, which is an essential part of the production stage. You can also learn about video editing essentials where you can apply all other things that you have learned. This course introduces the ins and outs of making audio visual presentations.

If you are interested in pursuing a career in the audio visual entertainment production, you need to match your creative skills with technical skills. You must learn how to use the different handy tools and operate high-tech devices. You need to be a highly-organized person to advance in this career.

If you think that you have what it takes to be part of an audio visual entertainment production and want to take this course, check out the different colleges and universities that are offering this course. There are online courses available for this type of study course.

Study Audiovisual Systems

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Study Broadcast Journalism

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An Asian journalism expert once said that the future of news print publishing is dim but the future of journalism is brighter than ever. In the days of our great-great grandparents news gathering for reporters meant running around their beat with pen and paper. If they’re lucky an analog camera may be included in their repertoire. Not only that, the public would also have to wait for the next day’s issue in order to find out what exactly has happened. Now because of technological innovation we now receive the latest news updates anywhere anytime thanks to Broadcast Journalism. Since reporters now have the luxury of digital cameras and recorders news gathering and dissemination has now become a fast paced business. Broadcast Journalism basically revolves around three electronic mediums, television, radio, and the Internet being the newest form.

The oldest and still the most dependable form is radio broadcasting where we would hear the latest updates on the radio and where the newscaster reads the latest news submitted in by their field reporters. A common trend on news radio would be the commentaries, where credible commentators discuss specific issues and provide common insight for the audience. Some programs even let their audience voice out their opinions on-air by accepting calls or messages.

Today it’s clearly obvious that television broadcasting has taken the most popular spot. Where news anchors report on camera the latest happenings. But unlike radio news reporting which runs 24/7 on designated AM frequencies typical television news broadcast is commonly divided into three segments; morning, noon and the most coveted spot of evening primetime. The foremost advantage of the two above print journalism is that they are able to arm their field reporters with broadcasting equipment ergo the incident that is being reported can be seen and heard on the spot and that the real reporters of the incident are now given a chance to be known by the public unlike print where all the reporter can do is put his name at the end of the report.

As innovative as television and radio are, none comes to the level of broadcasting as the Internet that literally gives meaning to the word broadcasting. Originally an agricultural term where one plants crops by simply throwing seeds into the air. The Internet with its unlimited level of access to the public has become the most progressive media tool especially for journalists. Simply because of it’s high level of speed in which information is passed and received. Now a new form of news casting is emerging under the name “webcasting”. It basically follows the same format as television news casting where we would see the anchor person reporting the news on the spot. Only this time one can watch the story’s progression online. But as the old ones say; innovation walks hand in hand with destruction. The slow death of print publishing due to the rise of the Internet was expected and even welcomed. However the amount of information disseminated on the web was clearly unexpected, creating a vacuum of unreliable reports of just about everything therefore creating the newest form of tabloid.

Study Business Communication

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Business Communication is communication being used in the promotions of a service or a product or an organization which involves relaying information internally in the business, it also involves dealing with similar and legal issues.

Business Communication is simply known as “communications" used in promotions with the goal of establishing a sale. It covers different topics consisting of branding, marketing, consumer behavior, consumer relations, public relations, advertising, corporate engagement, corporate communication, reputation management, research and measurement, employee engagement, interpersonal communication, event management and online communication. It is much related to other areas of technical communication and professional communication, but whatever form it has, the goal is intact, and that is to establish a sale.

Business communication has several methods which are:

• Emails –serve as medium for instant worldwide written communication

• Web-based communication – for improved communication anywhere and anytime

• Reports – for documentation purpose of any groups

• Presentations – most known method of communication which make used of copies or reports presented in computerized presentations.

• Teleconferencing - for long distance business communication

• Forum boards – instant posting of information in one location

• Meetings – personal discussions and well documented with a written follow up.

In the world of business, the term communications covers a variety of communication channels, which include print, television, radio, ambient media, Internet and even word of mouth. Business Communication can also be referred to as internal communication wherein which a communications director will on average manage the internal communication and create messages delivered to the employees. It is very important that internal communications are handled properly given that a badly created or passed message has the potential to advance to hostility or distrust amongst employees.

Communication is considered a two-way street. It does not only involve having to convey ones ideas with clarity, but one should also be able to listen closely and attentively in order to grasp and understand the ideas of others at the same time. A number of people can well communicate either in speech or writing but it is very much seldom that they can do both. The furtive is to be able to transfer what one has done well to the other.

The area of Business Communication is a universal topic which is included in the Masters of Business Administration set of courses in many universities in addition to many community universities and colleges which offer degrees in the area of communications. The focus of communication management in the Bachelor of Arts in Business Communication trains and hones the graduates for a career in management of human resource departments, public relations, business and general office management as well as negotiation and representation. Students will take programs which will study the models of Business Communication as well as in dealing with issues in relation to communication.

The courses in Business Communication program will center on the development of effective ways in conveying information both internally and externally of a government agency or department or a company. The students will also take courses on ethics, business management, legal issues, development and training courses and financial management and planning. Courses will be theoretical and practical in design in order to fashion out opportunities for the students to integrate what they have learned into practical applications which they can utilize once they are in their workplaces.

Study Cinema/Film Studies

Choose where you would like to study Cinema/Film Studies:

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Cinema and Film Studies offer far-reaching and comprehensive program of courses that can be applied in the film industry and professional film community. Programs and courses in Cinema and Film Studies highlight the theoretical and interpretive approaches to films and cinemas, the television, and the new entertainment technologies that serve as basis in assisting film and cinema students to put into application the knowledge, theories, and frameworks they will have to learn.

The cinematic arts is a good venue for students who want to explore the creative and professional aspects of film making, film critiquing, film directing and other related subject matters related to Cinema and Film Studies such as film festivals, film distribution, and film production. This part of the learning process among cinema and film students is indispensable since they will greatly benefit from this in the end.

Cinema and Film studies present unique and contemporary approaches on viewing and analyzing films, video, television, screenings, and other entertainment media that will be integral in pursuing a career in Cinema and Film Studies in the future. The graduates of degree programs under Cinema and Film Studies will be immersed with a wide range of professional opportunities in numerous organizations that deal with film festivals, award-film giving bodies, film institutes, and film agencies dedicated and responsible in advancing the value of film history, Hollywood cinema, documentaries, art cinemas, ethno-graphic film-making, and genre studies of film under horror, comedy, love story, and other categories.

In Cinema and Film Studies, students earn the opportunity to study the contributions of various writers, actors, directors, producers, technicians, and film professionals in this constant-growing industry.

As you learn and submerge yourself in Cinema and Film Studies you will have the choice to go beyond the entertainment aspects of film and film making. If truth be told, Cinema and Film Studies will create a great impact in your life and it will influence you to get affected as you learn and comprehend how films have also been affected by the culture and the society where they get filmed and where they evolved.

Your degree in Cinema and Film Studies will be your ticket to a number of careers and profession in the following fields:

Cinema Studies which can possibly lead you in a teaching position

  • Filmmaking which will connect you with film productions and film making as you do the tasks of a cinematographer, director, writer, and producer

  • Film-related positions which will help you deal with careers essential in the industry such as positions available in film festivals, media arts organization, local television stations, computer graphic firms, and exhibition among others

  • Non-film related professions are also available to Cinema and Film Studies graduates since this study is a liberal arts program that enables students to get trained and think critically. Most of the time, graduates of Cinema and Film Studies pursue careers in writing and understanding cultural artefacts of a given society and community.

As you have seen, Cinema and Film Studies aim to fulfil major requirements needed in becoming a full time professional in the film industry not to mention the possibility of pursuing a post-graduate career directly linked to your personal goals.

Job positions for Cinema/Film Studies:

Film Director

It is the Film Director who gets the loudest applause during award giving ceremonies for best-filmed movies. It is also the Film Director who is considered to be the backbone of every film produced and the main target when movie liabilities are identified. The tasks defined for Film Directors are synonymous to every creative aspect presented in a film, from the beginning of the film up to its ending.

The Film Directors are best identified with their artistic signatures and presentations of distinctive marks to the films they make. Notable Film Directors such as Steven Spielberg, Woody Allen, Quentin Tarantino, George Lucas, and Akira Kurosawa who can also write their own scripts are good examples of talents who are born to direct films that have clear-cut branding.

However, they themselves have become students once in their life who were pursuing techniques and strategies that are related to both artistic and non-artistic elements of film. Such elements may include script approval, casting notes, marketing, contract negotiation, and financing among others. To ensure the film to get creatively produced and bring together to achieve a single totality is the main task of a Film Director.

Film Directors are responsible in executing the following tasks to come up with an artistic and genuine film:


  • Determination of the final outcome of the film based upon the requirements previously set such as the script, the camerawork, editing, and acting among others.

  • Concentration on the execution of the film’s script, smooth flow of narrative, dialogue patterns of the actors, and performance of the actors. In fact, even nuances and gestures should be well-handled by the assigned Film Director.

  • Presentation and execution of camerawork can also be done by the Film Director to ensure the highest quality of output. Though editing is still a big deal in the end, the polishing of every scene should be gradually done during the filming process.

  • Application of film theories and frameworks to the film being directed by Film Director is also a major part of the whole process which the Film Director needs to control.

  • Execution of the artistic vision set by the Film Director himself is employed to define a well sense of meaning out of the film being created.


The task and responsibility of the Film Director is not confined to translating the written word or the script into specific sounds and images but doing the process with basis, with creativity, with unique meaning, and with predetermined results. As the Film Director establishes the point of view set to be presented by the movie or film, all the elements needed in film making will come together to produce a well-directed film.

The personal vision of the Film Director is what makes the entire film. As the Film Director reads and visualizes what is written, a personal vision on its consciousness starts to materialize and begin to transform into a film that is directed the way the Film Director thinks it should be told. In the end, it is always the personal touch, the Film Director’s unique vision that will dominate and overshadow the whole film.

Film Critic

Becoming a Film Critic or Movie Reviewer is considered to be one of the best jobs in the world. Yes, anyone can talk and discuss about the pros and cons, the high and lows of a movie or the newest offering in Hollywood. However, doing the best job in the world doesn’t simply mean you chatter about your opinions all the time and then you are done with your job—this is a complete myth, and every successful Film Critic knows this whole twisted truth.

If you are a graduate of a course related to Cinema and Film Studies you will consider film critiquing to be an appropriate career starter for you. With this kind of profession, you will master the art of criticism which can be both related to appreciation and evaluation of films. On the other hand, criticism also pertains to getting an in-depth understanding of the film industry that produces various films under different genres. It is not always about seeing at least 300 films a year as you eat your popcorn.

As a Film Critic you are expected to be responsible and careful to whatever you say about every film you see. Knowing the various approaches and the different literary criticisms that can be applied in film critiquing will be helpful in writing about bad cinema or good cinema—without eliminating the fact that movies too are a form of art. You have to accept the fact that films are manifestations of cinematic techniques directly related to conveying a profound human experience.

To some extent, Film Critics need to have substantial prior experience before delivering relevant and pertinent criticisms. This is how you make a career out of being a Cinema and Film Studies student. More so, pursuing the career of a Film Critic also involves deciding which among the many genres of film will you critic. And then, you have to identify yourself with directors who have greatly influence you in knowing and understanding the things you acquired as a Film Critic.

The life of a Film Critic is full of duties and responsibilities that can not be taken for granted or take out of whim. As a Film Critic you have to answer life-changing questions such as the following:


  • How will you decide which movie to critic or review?

  • How will you get your choice of film reviewed or critiqued?

  • What will be your literary approach or reviewer approach to the film you are going to write about?

  • How are you going to handle yourself or protect yourself from getting influenced by other Film Critics without compromising your own review of the film?

  • How do you manage film advertisements?

  • How do you produce great impact to your readers as you review films?

  • How will you identify yourself as a Film Critic amidst the great number of Film Critics who persistently make their influence distinct and overbearing?


The life and the career of a Film Critic can be both rewarding and unacceptable. However, given the proper education you acquired in Cinema and Film Studies and the right attitude you are surely tracking the right path that will be traversed by an excellent Film Critic.

Study Commercial Communication

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Study Communication Skills

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Study Communications

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Since ancient times communication has long been a subject of human study. The ancient Greeks and Romans have been practicing the art of oratory and persuasion in their forums. This is the study of rhetoric, an important subject for students of Communication Studies. Communication is one of the pillars of today's society. As a field of study and subject of social thought, the English communication field only began during the early 20th century.

Communication Study is a field on how to start or convey or receive messages to or among individuals usually through a set of understood ways or tools. Communication Studies also covers a wide area of topics that can range from speeches, actual conversations to media broadcasting like the news you watch on television. It may also be known by other names depending on the country or school which offers this course. The course may simply be called Communications or Communication Arts, Communications Science, Mass Communication, Media Ecology, Media Studies, Rhetorical Studies, Speech Communication and still, others may call this course Mediology though it is somewhat a separate field of study. Communication Study is a distinct field but it often overlaps academic disciplines like advertising and public relations, film and cinema, journalism in print or broadcast and radio and television. As of now, it is now being push as the field of discipline that will include all these related fields. It has been a long-held view that Communication Study is both a part of social sciences and humanities. Fields of study like anthropology, economics, linguistics, political science, psychology rhetoric and sociology have major influences in this field.

Graduates of this course could start and make their careers virtually in every sector or industry they choose. They could find work in either government or private industry or non-profit organizations and can make a career in advertising, human resources, publications, research and development, sales and marketing, training and another possibility is being an independent contractor. As a communication specialist, there are many opportunities in working as a freelancer or as a consultant for organizations like those engaged in advertising, public relation, schools or government.

What specific jobs or work could a Communications graduate expect? Business corporations are always seeking well-qualified people to handle their public relations department. Getting this kind of positions though could be tough. Those with the experience related to the job usually are preferred than the newly graduates or those lacking in experience. One could become a public relation specialist working for a company or working independently. Public information officers are needed in government offices. Those who would like to work with show business personalities like actors or even politicians could become their publicists. There are also available works in non-governmental or non-profit organization like communications director or any such equivalent position. A communication specialist could already find work and start a career upon acquiring a bachelor’s degree in Communication Study, but getting a master’s degree could enhance career opportunities in this field even further.

Study Communications Graphic Design

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Study Communications Multimedia

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Study Creative Writing

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In several surveys, it stated that when we were younger, we had dreams of becoming a writer. One of the proofs that this is true is our fondness for creating journals or diaries. When we grow up, we can choose our career path and with the help of proper education, we will be able to achieve our dreams. If you are still one of those individuals who still want to have a career in writing, you can be a Creative Writing major. This course pertains to any type of writing including poetry, fiction and even non-fiction novels. Normally, they go outside the boundaries of the usual and professional journalistic and academic approach when it comes to creating articles or other forms of writing. Most people who have graduated with this course have turned out to be epic, short story and novel writers. Screenwriting and playwriting have their own study program but they fall under the same category.

Creative writing means that you can produce any type of composition without being guilty of plagiarism. In other words, it should be original. This is considered as a contemporary counterpart for what is being called literature and the other genres that are in this group. Most creative writers do not limit their works and even include professional writing. Here, it is important that one is able to keep the records that are deemed as significant. There is also a need to share the experience with other interested groups as well as giving an individual a sense of freedom of expression. The latter is believed to contribute to the mental and physical wellbeing of a person.

Unlike all the writing classes, studying Creative Writing allows the students to focus on self expression. Only a few colleges offer this area of study but if you truly want to acquire sufficient knowledge concerning the techniques and how to properly implement good writing, you can enroll in a repute university. The prominence of Creative Writing began during the post war periods and since then there have been many students who enrolled to this course.

Students should not only utilize their minds but also their imagination. Typically, creative writing is being taught starting from high school to graduate school. They are often included in the English department of the school but due to several students wanting to take up this course, some schools have begun creating a solid department for the course itself.

Writers have the ability to choose whether they would like to focus on poetry or fiction compositions. Once they have chosen which of the two they think is suitable for them, they can now select what programs they will be taking including lasses on literature, education and even workshop classes that will enable them to strengthen and enhance their skills so that when they graduate they will be ready for different challenges.

Job positions for Creative Writing:

Freelance SEO Writer

We all know how important it is for a certain website to rank up in prominent search engines. This is why there has been a recent demand for freelance SEO writers. If you are a major in Creative Writing, there is a great chance that you will be able to grab the best job opportunities when it comes to this type of work. SEO stands for Search Engine Optimization and it is their goal to have a certain website appears in the highest rank when a search results page comes up. There are several companies that hire this kind of writer because they want to have higher sales or visits in the future.

It is easy to say that these Freelance SEO Writers have in their hands the fate of the business since when they are able to write good content for the company that has hired them more customers will be more willing to pay for the product or service they have written about. Based on a survey in the US, depending on your skill in writing or the company that has hired you, you can earn from $10 to 50$ in every 500 to 750 words. All of the articles though should be in original form. If you are hired to host for the company’s main site and they ask you to write all the content that the readers will be scanning, you can expect that you will be earning about $250 up to $3500 on your monthly salary. That is a lot of money knowing that you will only research and then write original articles for them. You will have to monitor their visibility in the search engines and when they have noticed a big change, you can anticipate that your salary will even get higher.

For those who are editing the original content of the site and then incorporating the keywords only, you will be earning a few dollars per 500 words. You could be wondering where you can apply or submit your resume to when you are interested in SEO writing jobs. The answer is anyone that has an online business. Website owners will be searching for the best freelance writer since it is quite palpable that there is much competition on the Internet these days. For instance, if there is a real estate site or even a travel site and it happens to appear in the first page of the search results, the customers will be interested in visiting the site and eventually, they will be acquiring for the services or the products.

Being a Freelance SEO writer is not actually a hard job. All you have to do is make sure that you have researched relevant information and then you can go ahead with your creative writing. However, before proceeding, you should be able to assess yourself whether you have good English grammar and the spelling of the words is correct. What is good about this job is that you can perform this at the comforts of your home. You just need a computer and an Internet to connect you to your client.

Study Cultural Communication

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Cultural, cross-cultural, or intercultural communication are terms used to refer to a field of study, which combines cultural anthropology, sociology and international studies in order to explore the ways of facilitating the understanding and communication between different countries and cultures. It explores how people from various cultures communicate in similar and different ways among themselves and how they attempt to deal with the cultural barriers.

One of the main things the study of cross cultural communication does is to educate people about cross-cultural differences. For example, many Asian cultures prefer to have more space when speaking to others, whereas some westerners, on the other hand, may prefer their conversations to take place in a closer, more intimate manner. Learning about these differences helps people, who deal on an international scope alleviate fear and misunderstanding in-between each other. With this respect, one can conclude that cross-cultural communication tries to teach people about different ways to become active listeners across boundaries. Common tactics include avoiding local expressions or slang, when conversing, and asking relevant questions when listening.

A major reason for which the study of cross-cultural communication is necessary is the absence of a predominating, universal language and culture. Therefore, one of the chief means of gaining a better understanding of other cultures is through the acquisition of knowledge. This may involve learning of languages, gaining knowledge of other cultures’ traditions, and understanding the unique influences that shaped each culture’s citizens.

Personal Qualities

In order to get involved in the study of cultural communication, you need to be an open-minded individual with global views and ideals. Here are some other qualities to consider:

  • Aptitude for learning languages
  • Excellent communication skills
  • Tolerant and tactful nature
  • Willingness to travel and explore other cultures.

Study Options

There are various study options available in the area discussed. Most of them are at the master, graduate, and postgraduate levels and include courses such as Intercultural Communication, Scientific and Cultural Communication, and similar. These programs are usually offered either at specialized intercultural institutes, created specifically for the purpose, or within the Journalism, Languages, or Media and Communications departments at various universities and institutions. Most commonly, such programs aim to help you develop the intercultural competence to reflect on your own culture and its impact on intercultural interactions, whilst also analyzing cultural patterns both domestically and internationally. You would also be prepared to comprehend and develop various strategies for adaptation to cultural differences, to solve complex problems in intercultural settings, and eventually be able to design culturally appropriate interventions for creating individual, organizational, and social change.

Career Options

The career opportunities of the interculturalist are very broad and can be found in many different settings; besides, the number and types of settings are expanding each year. Some people go into academia, while others are in social service agencies; some are working for large corporations, while others are operating their own consulting firms. The titles of the different positions vary greatly, but some examples include organization development administrators and trainers, intercultural/diversity trainers, intercultural facilitators (from the corporate fields); educator in conflict resolution, racism reduction trainer, peace specialist (from the intercultural conflict resolution field); coordinators of global studies, cross-cultural advisors, student development specialists (from the academic field) – and many others.

Study Culture and Audiovisual Communication

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Culture and Audiovisual Communication is a branch of learning that has incorporated culture, the type of intellectual development, into the theory and systems concepts of communication which led to the studies of the educational process, of its elements, and the growth of their interrelationship. The constituent parts of the communication system are the procedures of teaching, the transmitted information, the materials that were used, the teacher, the student, and the student’s rejoinder.

The student learns how countries like the United States and other countries have taken advantage of the power of the audiovisual mechanisms rise above physical and geographical barriers and changes. Cultural and Audiovisual Communication ushers the students beyond the walls of the classroom and are able to propagate learning across wide areas effecting education to a lot of people. Cultural and Audiovisual Communication goes along with the improvement of technology and the increase of educational capabilities and competence.

The program study or syllabus is divided into two cycles: the first cycle lasts two academic years, and the second cycle includes allowing students, electives, with fields such as scriptwriting, direction, production, interactive communication and analysis, and research.

Two disciplines are learned by students in school: Film and Theatre Studies, and Journalism and Mass Communications. In Cultural and Audiovisual Communication, the student learns the areas of journalism, broadcasting, public relations or production. There are degree program options the student can choose from:

1. MA in Communication Studies – the program arranged to dispense various fields of study in concurrent communications. The study is devised for students who want to acquire full comprehension of the subject which include cultural, political, and the methods of sociology providing critical opportunity to explore the sphere of communications in national and global extent.

MA Communication Studies has two core modules: the Media and Communications Theory, and the Critical Issues in Media and Communications. The modules help students search problems through their career interests.

2. Associate Degree in Audiovisual Communications – generally intended for students as preparatory positions in the continuing education. Offered programs are journalism, broadcasting, photography, television production and theater.

3. Bachelor’s Degree in Audiovisual Communications – stresses intercultural and international with expertise in foreign language; with programs such as editorial writing, broadcasting administration, media censorship, and costumer psychology.

4. Master’s Degree in Audiovisual Communications – where the student learns international media, issues on human population, technology, and the influx of society.

5. Doctoral Degree in Audiovisual Communications – this degree ushers the student to the career in academia and research.

Cultural and Audiovisual Communication program has four designed graduate profiles:

5.1. Audiovisual director, scriptwriter, and producer;

5.2. Audiovisual producer and manager;

5.3. Design of visual and sound production and post production; and 4. Researcher, teacher, and expert in visual studies.

Schools where a student studies Cultural and Audiovisual Communication are: University of Salzburg and University of Vienna, Austria; Vrije Universiteit Brussel and Vrije Universiteit Brussel, University of Gent, and Catholic University of Leuven in Belgium; New Bulgaria University, and Sofia University Saint Kliment Ohridski, in Bulgaria; Charles University in the Czech Republic; University of Aalborg, and University of Copenhagen, in Denmark; and other countries in the world including Finland, France, Germany, Greece, Hungary, Ireland, Italy, Poland, Portugal, Spain, Sweden, The Netherlands, Turkey, United Kingdom, and the United States.

Graduate of Cultural and Audiovisual Communication has a wide scope of career opportunities: television and radio producer, film director, film producer, multimedia producer, scriptwriter for various media, director of photography, casting director, art director, film and audiovisual critic, teacher of audiovisual subjects in schools, and many more.

Study Digital Communications

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Study Film TV and video

Choose where you would like to study Film TV and video:

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An old Asian film professor once said “I give you hell, but look at the bright side at least you look cool while suffering.” For most film makers, her words aim true. Since the only upside of making a film is that you look cool while doing it especially when shooting in a public place where passer-bys would certainly ogle.

But before anyone should contemplate in entering a career in film or television, one should know that; THE GLAMOUR EXISTS ONLY IN FRONT OF THE CAMERA. Most people seem to think that making films and television programs is an easy process because a lot are under the impression that knowing which end of the camera to hold is enough to make the next blockbuster hit.

The making of films and television programs or any decent video for that matter is similar in nature. However it is in the process that their complexities are defined. The creation of both forms commonly starts out with its conceptualization which should be easy enough since how hard can it be to come up with an idea for a show that the producers and audience must like?

The next step for both types would then is to make a screenplay for the show. According to a legendary Asian film maker and writer, “producers are very busy people, if they see a very long and thick screenplay on their desks it usually goes directly into the rubbish bin.” For short, his advice means make it as short and sweet as possible since you can add almost anything you want after you get the money. Writing for television usually means that the writers are constricted to the network’s wishes most of the time they write under orders for the shows. When writing for television one must remember the irrefutable fact that television is made for advertising and that all the other programs that we see is simply an intermission for the next commercial. Meaning almost all scripts written is edited up to the point of bastardization. Writing for film however may be more complicated especially for independent writers since most still have to find a producer to fund the film. What makes it more complicated is that producers simply choose to buy the script and the writer is forced to relinquish all rights regarding the work. Now if the producers think that the work is good, some writers have the option to haggle their options for a percentage on publishing, marketing profits and ticket sales.

After getting the screenplay approved under fair terms or not, pre-production usually goes underway. This part includes crew recruitment, talent casting, budget proposal, equipment acquisition etc. everything that is needed to start making a film. For television however, the process is much simpler since a network usually keeps an active roster of talent and crew members and most have their own equipment. The producers simply assign the crew members, allocate equipment plus choose the talents that they think can greatly increase the program’s ratings, acting skills included or not.

After getting everything together, the production goes underway. It’s the part where the film or program is shot. It is also the part that where the tantrums, breakdowns, walk outs, fights and all the insecurity of man’s vanity come together – at least for the big people such as directors, producers and talents, for the little people such as crew members. It’s all about following what the big people say. So to put it bluntly, the production part of any film or program is the most hectic part since this is where all the plans of the pre-production stage come together, from the directorial facets right down to light placements.

Now if you do manage to get out of the production process, its time for post production. Simply put; this is the part where you edit and sell your product. The selling part is easy since commonly, all you have to do is hire a publicist to do that for you. When it comes to television, well, you are working for a television network so it’s kind of obvious. With that you are now ready to jump in the wonderful and exiting world of visual media.

Study Global Communication

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Study Image and Sound

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If we see some people working as cinematographer, film editor, sound engineer, filmmaking specialist, or audio-visual coordinator in film production or television companies, chances are they have been trained or have a background on Image and Sound. In many institutions of learning, this is a program of study that combines instruction and practice with the concepts and technology of audio and video production for what is now known as interactive digital media that includes the computer as one of the components of a new type of multi-media environment. These new media have been used by artists in the creation of new images and sounds with the use of photographic techniques, electric light, and electronic generators and processors, and to combine image and sound to create meaning, which is duplicated by the sound from the image. The combination, therefore, of image and sound make them as an integral part of modern moving image productions in certain countries of the world.

In many colleges and universities, Image and Sound is offered as a major or minor field of concentration under a faculty of arts or fine arts, a department for arts and culture, under an electrical engineering course, or a school of visual arts. There is an institution that offers a study on music, sound and the moving images under a School of Music on the concept that there is an interaction between music and sound with the entire moving image media such as film, television, music video, advertising, computer games, and digital art. There are also curricula that make students learn how to develop ways of sketching, constructing models, and engaging in research on various themes related to the course, and which focus on print/graphics and screen presentation, Internet, sound and video editing as illustrated through practical work and theory. Students can choose from a list of two-year, four-year or specialization courses on Image and Sound. The list includes, among others, sound engineering, television, sound and multi-media technology, visual communication, cinematography and sound, directing, editing, production, visionary journalism, script text and treatment, sound and image processing, cinema and media, moving image arts, sound arts, photography, image and sound production. A course on moving image is designed for students looking for innovative, creative and critical environment in the context of fine arts. With these programs of study, the students will see that by learning how to create products that influence other people's minds can they better understand how image and sound affect their lives.

Job opportunities abound for Image and Sound graduates. These include entry-level positions in multi-media sound and image production such as video, film or sound engineer and producer. Statistics would show that jobs are always available in many countries that have embraced and are keeping pace with the modern trends in multi-media technology. They will always fit such other jobs as a script writer, archives technician, moving image archivist, video editor, photo editor, project cataloguer, internet technology specialist, film lecturer, project coordinator, music editor, and many other positions in film production and television.

Moreover, graduates who have solid training and expertise in image and sound technology will be an important sector in the audio-visual media that engages the people's visual and aural senses, and affect their lives in many respects.

Study Integrated Marketing Communication

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Integrated Marketing Communication program is a holistic field of study in marketing. The program is composed of other fields of study namely advertising, branding, broadcast media, direct marketing, media planning and strategy, packaging, print media, public relations, sales promotion, support media, and human resources communications. At the end of the course, a student of Integrated Marketing Communication acquires an intensive and wide array of career opportunities that involve many faces of marketing.

Your professional track as a graduate of Integrated Marketing Communication is as clear as crystal since you will be equipped with learning experiences and an in-depth understanding of what the course is all about. You become entitled and qualified for the positions of: advertising account executive, copywriter, event planner, research analyst, account planner, art director, media buyer or planner, media relation specialist, and public relations executive.

More so, various organizations such as advertising agencies, public relations agencies, media companies, educational institution, museum and cultural institution, and local and federal government are also on the look out for young and graduates of Integrated Marketing Communication.

Integrated Marketing Communication follows a comprehensive curriculum that allows every student to get involved in creating and maintaining good and lucrative relationship with their customers. As students, they are trained to become encouraging and persuasive when it comes to delivering meaningful dialogue that is done via strategic communication strategies. This learning methodology will help students to generate the most profitable results in doing their careers by implementing marketing methods efficiently.

If a student of IMC intends to pursue post-graduate studies still related to Integrated Marketing Communication it is pertinent that the student will eventually acquire a profound understanding and thoughts on topics like IMC Research, methodologies, media analysis, direct marketing, measurement and analysis, advanced direct marketing, sales promotion, and more highly-developed learning ideas and theories after taking the program.

The skills acquired by students as they go through their course in IMC are resilient and indispensable. Students gained invaluable skills in public relations, corporate communications, brand planning, marketing communications, and direct marketing. And as what has been mentioned, future employment opportunities are in store to every student of IMC and their promotional breaks are always close at hand. This is because a firm understanding of IMC has been imparted to every student and this is no longer surprising since the education, market and employment for Integrated Marketing Communication has been growing in the industry of advertising and media.

At present, there have been several shifts in the advertising and media industry especially for already established and budding marketers. From media advertising to a manifold forms of communication, and from mass media that has specialized niche to much specific target of audiences. With this wider scope, IMC professionals are immersed to more employment opportunities.

Another thing is, customers and various audiences have gained an instant internet access 24/7, and internet availability is prevalent already. And this is a huge revolution because the scope of IMC has been stretched out, from offline marketing channels to online marketing channels. And finally, online marketing channels can no longer be ignored as e-marketing campaigns, search engine optimization, affiliate marketing, blog, podcast and more gained a huge influence in Integrated Marketing Communication.

Job positions for Integrated Marketing Communication:

Marketing Manager

Marketing Managers play an important role in an organization. Their roles become critical if the organization decides to further advance their business horizons, diversify their sources of profits, adopt the many Internet opportunities needed in expanding the market, and live to execute the fundamental marketing tools and methodologies of the organization or within a specific marketing department.

As a Marketing Manager, it is important to master the marketing theories and principles that are significant in facing the challenges and issues surrounding the targeted market. It is a must that as a Marketing Manager, you are outstanding in practicing and making decisions that will address the present problems encountered in applying marketing theories, principles, and philosophies.

Marketing Managers can be branded as both the obsessive compulsive individual in the company and the most hard-to-please boss. But, Marketing Manager can be the most ingenious and artsy personality in the organization, too. Though this can be an understatement, it is true in all its sense since Marketing Managers can be the most glorious individual when an ad campaign becomes a hit or when a targeted market has been monopolized because of the powerful marketing tools and strategies created and approved by the Marketing Manager.

The roles and responsibilities of Marketing Manager are overwhelming. However, their roles and responsibilities can still be boiled down to the fundamentals of marketing and advertising. Marketing Managers are equipped with knowledge and skills that are not confined to their profession or as a Marketing Manager but the knowledge and skills used by public relations manager and promoting managers as well. Marketing Managers are excellent in both verbal and written communications, can work in highly-demanding and dynamic work environment, the most efficient individuals even with the most constrictive schedule, detailed and organized, result-oriented, team-oriented and a leader, and are savvy when it comes to research and technology.

Additionally, Marketing Managers should be capable in conducting actionable training programs, developing long partner relationships, and in acquiring new applications needed in supporting more marketing programs for the organization’s profit growth.

It is highly recommended that a Marketing Manager acquires a diverse background in specific specializations in both marketing and business administration such as finance, health care management, international management, innovation entrepreneurship, and general management among others. Your managerial skills are your most advantageous weapons in becoming a successful Marketing Manager. Thus, as a Marketing Manager is essential that you don’t stop expanding your managerial skills and your knowledge base. This is because new learning foundations are established from time to time and continuous expansion of your scope takes place constantly.

Therefore, if you want to acquire a solid foundation in the marketing and business industries, as a Marketing Manager, you have to be prepared to drive your marketplace in the direction that will give you a greater advantage and position in the marketplace. It should also be noted that as a Marketing Manager you have to learn how to advance your business growth since the success of the company is linked to the marketing success initiated by the marketing team primarily led by the Marketing Manager.

Market Specialist

When it comes to merchandising and marketing functions, the expertise of a Market Specialist is needed. A Market Specialist is responsible in supporting, advancing and developing the marketing various marketing elements such as online and offline lead generation campaigns of a specific corporate product. As a professional and a Market Specialist, you are responsible in providing critical power and energy to both the buying and selling sector so there will be a competitive facilitation of marketing processes.

There is a compilation of guidelines needed by Market Specialist to conform to the diverse duties and responsibilities of Market Specialists. Among the many duties and responsibilities of a Market Specialist are:


  • The process of researching, identifying, and training qualified sellers

  • The power to access the strength of online marketing strategies to extend the scope of the target market

  • The capability to analyze and examine the market and the promotional marketing activities for the targeted market

  • The design and creation of appropriate and effective marketing and promotional tools that will let the business owner open more markets and then strike a particular market

  • The execution and monitoring of vital areas of the marketing plan that has been designed for a specific business or establishment.


As for the requirements of becoming a Market Specialist, you have to have a bachelor’s degree in any of the following: communication, marketing, advertising, and other related courses such as broadcast communication, business management and administration, and more. The work experiences of a Market Specialist also matters in acquiring a Market Specialist position so it would be best if you can present relevant experience in marketing and advertising companies and firms.

However, if you are previously connected to other related and business core areas, finance, health care, technology, and sales, you get a much higher advantage over other applicants who don’t have.

A post-degree certification or a Master’s degree still related to marketing and business information courses or a major in marketing course certificate is a great educational background on your curriculum vitae. Other knowledge in the areas of statistics, management, law and economics are extremely recommended if you are eyeing a Market Specialist position badly.

However, if you are a candidate for a Marketing Specialist position yet you want to apply in highly technical organizations like engineering firms you can still do so granted that you have an educational background or Master’s degree in business administration, management, marketing and advertising.

Furthering your career from a Market Specialist to Marketing Manager is achievable since there are many companies that prefer elevating their staff to higher positions based on both work experience and performance. Therefore, as a budding Market Specialist you should be responsible enough in looking for means and effective strategies needed in optimizing and promoting your firm since your career will get promoted as well. In the end, you become an indispensable part of the firm since as the Market Specialist, you will prepare the marketing plan, prepare the marketing budget, conduct comprehensive market research, develop new and original marketing ideas, evaluate customer services provided, execute the marketing design developed and see to it that profitable results will be generated.

Study Interactive Media

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Study Intercultural Translation and Communication

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Study International Communication

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ChileChinaDenmarkFranceIndiaItalyNetherlandsSpainThe United States

Study International Journalism

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IndiaNetherlandsThe United KingdomThe United States

When embarking on a journalism degree, you should expect to learn things like writing, reporting, interview skills, public speaking skills, critical thinking, and similar. Journalists usually write and edit news reports, commentaries and features for newspapers, magazines, electronic media and radio or television stations.  Some of the tasks journalists do include gathering news and information by interviewing people and attending events; carrying out research in order to provide background information for articles; evaluating the suitability of reports and articles for publication or broadcasting,; writing articles that comment on or interpret news events; presenting news on air. In international journalism, the practice and study of journalism is addressed in a wide variety of international contexts. International journalists engage with global events and study and practice journalism in an international context. International journalists have to deal with issues like reporting with cultural sensitivity, working with translators and other international partners, and getting the necessary information in an unfamiliar setting.

Personal Qualities

To engage in international journalism, you need to possess the qualities required for a journalist (i.e. good communication skills), as well as the qualities required for you to work in a foreign environment, and sometimes even in a dangerous setting. Qualities to consider are:

  • Excellent communication skills
  • Critical thinking
  • Aptitude for subjects like literature and history
  • Ability to write clear, concise, objective and accurate material quickly
  • Possess good general knowledge
  • Interest in current events
  • Able to speak clearly when working on radio and television
  • Able to get to the heart of an issue
  • Flexible, adaptable, and willing to travel
  • Willing to work long hours

Study Options

Various universities around the world offer degrees in International Journalism. These are usually aimed at students, who intend to work as journalists in an international environment or work for global media networks; for students, interested in travelling, working abroad, and reporting stories from different parts of the world. The degrees are of course offered at various levels – mostly bachelor’s and master’s. It would be a good option if the course you choose combines practical modules like writing and reporting in print, radio, TV and online journalism with theory modules like media law, ethics, media theory and international politics. Other factors to consider when choosing an institution for your international journalism degree are: location – would you have access to the industry for contacts and internships; guest speakers – does the university invite journalists, who can give you examples from their own careers; does the school have good links with media companies; graduate prospects – where have former students been hired after graduation; internship opportunities, and of course facilities.

Career Options

Career options for international journalists are definitely very exciting. Graduates can work in newspapers and magazines, in radio and TV broadcasting, and other news organizations all over the world. They can specialize in a field of interest, and travel to different countries to explore the issue they are interested in. Another choice for you could be to do further study, do research, and go into teaching.

Study Journalism

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“What’s the news today?”

This is one of the most basic everyday questions people encounter. In fact, for some, nothing beats a breakfast with toasts, a warm cup of coffee and while reading their favorite newspaper of watching their preferred news program.

But who decides what gets printed or aired? According to Andrew Marr, "News is what the consensus of journalists determines it to be." By definition, Journalism is the discipline of conveying news, descriptive materials and commentaries through a wide array of media. This includes print, radio, television and just recently, the Internet. Journalists have often been regarded as vanguards of truth and individuals who have a bird’s eye view of the things happening in the society.

Unlike medicine or law, Journalism traces its roots from the 1600’s although ancient messengers or tribal scribes may be considered as the earliest journalists. Published in 1605 in Strassburg, Johann Carolus' Relation aller Fürnemmen und gedenckwürdigen Historien is said to be the first newspaper. The first journalism in America opened in 1908 and since then, the field has evolved as technology improved and social medial proliferated.

Journalism covers a long roster of fields and sub-branches. Print journalism or news or stories distributed using print media is probably the most popular and the most common. Certain popular culture characters, most famously known are Clark Kent from Superman and Peter Parker from Spiderman, are print journalists. Another popular track in Journalism is broadcast journalism or simply broadcasting either over the radio or television.

Aside from print and broadcast, journalism covers a wide array of topics that aspiring journalists can choose from. There is your basic news writing, which covers the most important issues of day-to-day living. For sports enthusiasts, sports journalism covers an extensive arena of different athletic competitions. The tone of sports journalism is more intense, opinionated and in a sense, animated because you have to give a blow by blow account of what happened in the most detailed way as possible. Another type or kind of journalism that is growing in popularity is investigative journalism. This is a form of an in-depth reporting focused on a particular subject. Documentary film making is a more creative form of investigative journalism.

Being a journalist can mean different things. One can be a writer or an editor for a newspaper, a columnist for a fashion magazine, an anchor or field reporter for a broadcasting corporation, and even a photographer. Since events take place everyday, journalism is probably one of the most dynamic professions one can be involved in. People with a degree in journalism can also find a career as public officials, marketing consultants and academicians.

Study Journalism and Audiovisual Communication (dual degree)

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Journalism and Audiovisual Communication is a field of study, usually offered as a dual degree program, aimed at students, who wish to receive training and skills in order to work in mass media – either in the informative area or entertainment. This specific program of study provides an opportunity for students to cover two degrees in the field of communication, for which reason Journalism and Audiovisual Communication specialists would be trained in a wide range of disciplines - press writing, radio, audiovisual information, fiction for television, entertainment for television, as well as fiction for cinema and documentaries. Here are some examples of the projects that a journalism and audiovisual communication graduate would be able to perform: TV news bulletins – this often includes the selection of stories, the writing of the script, shooting the footage, editing, and completing it into the right length; creating radio features; completing short films, documentaries; organizing the content and editing of newspapers; producing photo-features, which can be used in all kinds of other media; building advertising pitches (this involves creating a brand, presenting a strategy, and showcasing one’s creative power); carrying out market research surveys, and other similar tasks.

Personal Qualities

Outstanding written and oral communication skills are a logical prerequisite for this degree. Some other qualities that might support such a career include:

  • Good at researching and analyzing information
  • Aptitude for working with computers and technology
  • Excellent organizational skills
  • Sharp mind and creativity
  • Good problem-solving skills

Study Options

As we already mentioned, this is a dual degree, offered by various universities – both at the undergraduate and graduate levels of study. Because of the practical nature of the discipline, you should be looking for an institution, which offers not only sound academic and theoretical background, but also enough practical exposure. This can include internships, projects, and seminars, which would enable you to enhance your skills and take you closer to the realities of the media industry. Subjects that you should be expecting to explore are Audiovisual Language, Writing, Press Writing and Communication, Contemporary Artistic Expression, Theories of communication, Research Methodology, etc. A final important point is that your chosen university should keep up to date with industry trends, which are constantly developing. Check whether the program you are embarking on is designed by professionals, who are closely involved with all kinds of media, and will thus be keeping in mind industry requirements and international standards.

Career Options

As this is a dual degree, a wide range of opportunities would open up for you: you could become a journalist in a magazine, newspaper, news agency, radio station, or TV channel; you could be a content provider for web pages or multimedia formats; be responsible for the corporate internal or external communication in large corporations, multinational companies, etc. Other possible professions include image advisors, audiovisual directors, scriptwriters, producers, proofreaders, etc.

Study Language and Communication Technologies

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Be it education, finance, travel, commerce, health or any other field, communication technologies are becoming central to most strata in life. In fact, since communication and language are so important to all human development, this fact comes as no surprise. However, understanding and correlating languages requires a large database of different languages, words and their varying properties. Some of the most common areas of research in this field include information retrieval, machine translation, formal semantics, question answering, human language understanding and processing, speech recognition and synthesis.

With the importance of communication literally skyrocketing to new heights, it was about time that universities started offering formal courses dedicated to studies in the field. In fact, language and communication technology was taken to a whole new level with the advent of computers. The need for a new conceptual framework for communication gave rise to various new fields such as Computational Linguistics as well as Natural Language Processing etc. Computer models can now analyze various aspects of language such as word structure, phonology, syntax as well as semantics. Applications based on language cannot possibly function with these tools.

Courses in Language and Communication Technology look to meet industry demands by offering an intersection of knowledge of language technology, computer science as well as theoretical and computational linguistics. These courses vary in duration depending on the university or college. However, they are all aimed providing students with training opportunities so they can fulfill the requirements of various companies and industries. Knowledge based on practical exposure is the key to these courses. If this can be achieved, students usually come out better prepared and skilled.

Available Modules

Generally, courses in language and communication technologies include subjects such as Language Technologies and Computer Science. The Language Technologies section will contain a foundational module apart from modules in Computational Syntax and Morphology as well as computational science, discourse and pragmatics. The computer science module may contain modules such as data structures, organization and processing, logic, computability, complexity, form languages and algorithms. You can also opt for advanced modules depending on what is being offered by the college. These modules can be related to topics such as artificial intelligence, computational psychology, Neural Networks, Information Retrieval and speech recognition.

Requirements and Skills
  • Students with relevant Bachelor’s degrees in Cognitive Sciences, Language Technology, Linguistics, Computer Science, Artificial Intelligence, Mathematics or any other relevant discipline are free to apply to this course
  • Students should be fluent in English or the language of instruction being followed at the university/college
  •  Good IELTS or TOEFL scores come in handy
  • The student must have the drive and motivation to do well in the field
  • Some relevant work experience in the field also comes in handy
Career Options

Taking up academic or educational jobs is one of the most obvious options for students who study Language and Communication Technologies. Apart from this, a lot of IT companies also require personnel with similar qualifications. Other career options for students qualified in the course include management of multilingual information, content management, quality assurance, language strategy and so on.

Study Mass Communication

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Mass communication is involved in the transferring of a message to a large group of people. Mass communication is used with the purpose of reaching large consumer audiences, and is the opposite of niche marketing, where a certain group of people is targeted. Usually mass communication employs newspapers, television, internet, magazines, etc. to pass information and adverts to a wide range of people.

Mass communication is a vast field that opens up many career paths, one of which is working for an advertising agency. This can be quite an interesting experience, as you would decide on the most appropriate message to create and convey to a whole country or even a larger region. Journalists are involved in mass communication, too, preparing news and material for all types of communication channels. Public relations professionals are another example of people involved in this field, establishing the contact between large companies and the public and media.

Personal Qualities

As can be guessed from the name itself, great communication skills are required to pursue a career in mass communication. Other useful qualities include:

  • Exceptional organizational qualities
  • Creativity and originality in ideas
  • Interpersonal skills and high level of emotional intelligence
  • Flexibility
  • Curious and exploring nature

Study Options

A bachelor of communication degree would be a good choice for you if you wish to be involved in mass communication, and it would definitely prepare you for the careers mentioned earlier – marketing, public relations, and journalism. You should keep in mind that entrance into such degrees is often very competitive, and it is likely that you would have to demonstrate proof that you are suitable with relevant extracurricular activities. Examples are participating in different debate clubs, writing for the school newspaper, or being part of the yearbook team.

You should also consider your future development, and studying at a university in a large city would be more appropriate for this kind of a degree. It would definitely give you better access to internships in large corporations, local radio or TV stations, and therefore provide you with a real sense and experience of what a career in mass communication looks like.

Career Options

Because of the broadness of the subject area, you should be able to venture into many career fields, including politics, law, journalism, public relations, and marketing. Aside from the opportunities already discussed, such a degree would also equip you with the skills to write speeches, and if you have talent, perseverance, and good luck, you could participate in writing the public speeches of an important figure in society. Another interesting option we have not yet discussed is brand creation – the development of a brand for a certain company is highly dependent on communications specialists, and your ability to think creatively, while also playing with words, can get you some very well-paid jobs. Finally, you can also consider opening your own agency or working on a freelance basis for a wider range of companies needing this type of service.

Study Media Communication

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Study Media Studies

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ArgentinaAustraliaAustriaBrazilChinaDenmarkEcuadorEstoniaGermanyIcelandIndiaIraqIrelandItalyMexicoNepalNetherlandsSingaporeSouth AfricaSouth KoreaSpainThe United KingdomThe United StatesZimbabwe

Media Studies is a relatively new discipline which has emerged with the changes that have occurred in communication technologies and media industries during the last years. Media Studies can be a degree of its own, or part of a degree in journalism, but it will most likely include various theories of mass communication effects; the transformation of traditional media organizations; the tools required to create sophisticated media content; structure of media ownership. Media studies specialists usually undertake the organization of advertising, PR, or political campaigns. These involve discussing with clients the products to be advertised, obtain the relevant information such as product and company details, budget, marketing goals, and finally assisting the clients with strategies involving the application of different media.

Personal Qualities

Qualities that you may wish to consider are the following:

  • Very creative and imaginative nature
  • Exceptional oral and written communication skills
  • Very good people skills
  • Organizational qualities
  • Analytical thought
  • Prepared to work under pressure

Study Options

The Media Studies program is very diverse and can vary widely between institutions. It is normally aimed at highly creative, elusive individuals with an entrepreneurial nature. For this reason, you should look for an institution that is going to provide you with the freedom to employ your creativity and unleash your imagination. It should also be noted that the school has to be equipped with the latest technology, while professors have to be very up to date with current trends for you to receive a value for money from such a degree.

Last but not least, this is a field that can definitely allow you to pursue a Doctor of Philosophy (PhD) in Media if you choose to. For example, you may embark on a media studies doctorate or work toward a film and media doctorate; another option is a PhD in media, technology, and society.

Career Options

Media Studies graduates have a good range of options – for example, public relations roles are very relevant to such graduates, as they have an insight into the effective communication with different audiences. For those who are equipped with technical knowledge too, there are many jobs requiring the use of multimedia with the purpose to influence people. Furthermore, the advertising and marketing industries are an excellent option for media studies graduates. Jobs within these industries can be in the areas of media planning and advertising account management, copywriting and market research. Finally, interesting career opportunities can be found within broadcasting itself – for example producing or presenting.

Study Mobile Communications

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Study Multimedia

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The word "multimedia" was invented by Bob Goldstein to advertise the July 1966 launching of his show named "LightWorks at L'Oursin", which was held in Southampton, Long Island. In the 1990s, some commercialized computers were named "multimedia" computers since they integrated a CD-ROM drive, which make possible for saving of numerous hundred megabytes of images, video and audio records.

Multimedia comprises of combination of animation, audio, video, still images, text and different content forms. It stimulates the eyes, fingertips, ears and the head, which is the most significant. Multimedia is used in several areas including spatial temporal applications, scientific research, medicine, mathematics, engineering, entertainment, education, business, art and advertisement.

Multimedia is commonly played and recorded, exhibited or retrieved from storage devices such as electronic and computerized devices. The presentations of multimedia can be recorded or live. Live multimedia delivers by means of an interaction with the artist or announcer. A recorded production may allow interagency support by the use of a navigation system.

The skills needed in this kind of profession include oral and communication skill, mathematical and analytic art, imaginative or artistic knowledge in computing and information technology, and familiarity with audio/video editing software and equipment. Some software that is commonly used includes Adobe Image Ready, Macromedia Flash and Director and Fireworks. Individual traits that are necessary are determination, adaptable or flexible, initiative personality and patience.

The function of a Multimedia job is to produce an animation or interactive device for the CD ROMs, DVDs and websites. The distinctive animation begins with a discussion with the customer. Multimedia professionals make recommendation and notify the customer on what is the possible technology to be used. They develop a beneficial idea of what the customer desires or requires. They collect a sequence of storyboard and sketch to illustrate the said animation. The notes and storyboard are utilized to make prototypes, which they present to the customer for criticism or comment. They come up with design and ideas by utilizing computer design packages. They show or demonstrate the final designs, programs and script to the customer. They accomplish the testing programs for customer’s final approval. The usual or distinctive outputs include education and training materials, promotion and marketing materials, entertainment outcomes (computer games), and record of public information resources.

In order to be a successful in the Multimedia profession, you must determine the specific area you want to be an expert. Then determine the abilities you need to achieve something in your selected field. Make a plan to obtain the abilities you do not have. Professional appearance or looks and having practical experience in this kind of career is a plus factor.

Some opportunities for multimedia profession include Animation (refers to the layout and production, drawing, design of multimedia clips), Author-based programming (engaged in writing scripts in order to incorporate a variety of pictures, graphics, presentation, text animation and sound), Computer based graphic designing (utilizes computer software application to design and layout) and Digital video-sound editing (set up video sound and formatting audio and combining music).

Job positions for Multimedia:

Multimedia Creative Director

Multimedia products and contents are made with the collaborative effort of a creative group that can consist of artists, graphic designers, photographers, copywriters, multimedia programmers, and a production staff. To be able to produce a quality multimedia content, a creative group has to be led by a Multimedia Creative Director that has creative, technical and managing skills. A Multimedia Creative Director is the one in charge of the whole creative team, checking and rechecking the team’s progress to keep them on track and to make sure that what they are doing is according to the client’s request.

Aside from being the team’s supervisor, it is also the Multimedia Creative Director’s responsibility to finalize the choice of models, art, props, copy, color, and other elements of the production that is why knowledge on graphic and production designs is an advantage, if not a requirement. If the need arise, the Multimedia Creative Director will also provide some graphic designs to be presented to the client.

Multimedia products are different from other mediums because of formers’ interactivity with its viewers. It is the Creative Director’s responsibility to make an interactivity flow chart that will help the creative team during planning and production. The Multimedia Creative Director should create the diagram that will show the link between the different mediums used in the multimedia product like texts, sounds, still or animated images, and so on. It is the Director’s responsibility to define the course of navigation the user will take to get to the information he/she is looking for.

A Multimedia Creative Director can find job opportunities in different industries. In the gaming industry, for example; a Creative Director is tasked to create and oversee the building of the “progression architecture” for the game. This means planning and defining the access sites, surfing possibilities, animations and graphics, embedded movies, and even the flow of the game’s plot. It is also the Multimedia Creative Director who gives the final say on the consequences generated from user actions. For example: by clicking a part of the game screen, an animation will appear or a sound will activate.

A Multimedia Creative Director can also find himself working in an advertising agency. The main responsibility is to help and oversee the creative group in making ad materials and campaigns. A Director should be able to plan, design, direct, and help in the production of ad materials and 360-degree ad campaigns with his/her creative team. Both creativity and marketing skills are required to be a successful in this industry.

Being a Multimedia Creative Director is a demanding yet fulfilling career. To become one, you should have good knowledge on practically anything — from art to marketing to production designing. This will be a great advantage when it comes to deciding the final design for the multimedia product your team will produce. A Creative Director should also be versatile and multi-tasking; able to think of designs and at the same time supervise the creative team. Of course knowledge and expertise in software like Photoshop, CorelDraw, Flash, and others that are used to create multimedia content is a requirement. If you know or are familiar with web programming languages like CSS and Java, it will be an advantage for you especially if you are working on a multimedia product for the web. Communication skills, creativity, managing and people skills will also help you in leading your creative team to success.

Multimedia Designer

Multimedia is the most popular way of presenting data through electronic devices such as computers, televisions, cellular phones, and even in a live stage. If you open a web browser and visit a webpage, you will notice moving ads and interactive applications like doodles or games like Solitaire. If you turn on your television and watch a recording of a live concert and observe the laser show; or watch an animated film with 3D characters, then you are familiar with multimedia usage. But website content and presentation are but a few of the many usage of multimedia; and every industry — from Entertainment to Advertising to Education — is out to maximize multimedia. Doing this will require the help of a specialist, a multimedia artist that specializes in the designing multimedia content that will suit every company’s needs: a Multimedia Designer.

More often than not, a Multimedia Designer will work in a creative group that will provide the clients with the multimedia content they need. The main responsibility of a Multimedia Designer is to design; that is, to produce sketches, scale models, plans, and drawings of the multimedia content to be developed. These plans and sketches will be checked by the creative director or by the production manager for any inconsistencies or for production feasibility. Multimedia Designers are the ones in charge on the overall feel of the multimedia content. They can design the props, set, and decide on the costumes that will best compliment the design. Multimedia Designers can also direct and advise set assistants and other production staff if needed to maintain the design.

Multimedia Designers are very in-demand and can have a career in the film industry, in television stations, in the advertising industry, and in video production houses. This is because the industries and fields mentioned above often use multimedia as the main content or as an addition to their presentations (e.g. television commercials, movies, websites, etc.). Multimedia Designers can also find a job opportunity in a live theater or live concert production where their designs improve the overall feel of the performance (laser shows, animated stage backdrop, etc.).

Aside from innate creativity, the ability to see the “big design,” and good communication skills to better express his/her ideas, a Multimedia Designer is expected to be very accurate in doing his job. A small mistake on the multimedia designer’s plan will cause a mistake in production — which is definitely not cheap — or will end up in a bad performance. A Multimedia Designer should also be familiar, if not an expert, on software such as Illustrator, Photoshop, and Corel Draw for designing and planning; Fireworks for designing web graphics; and Flash for motion graphics usually used for movies or game applications. Basic knowledge of web programming languages like Java and CSS will also come in handing if working on a multimedia content for the web. A multimedia Designer should also know how to operate gadgets like digital cameras and digital camcorders; these will be very helpful in providing pegs for production purposes.

Video Maker/Producer

Video Makers/Producers form videos for a variety of industrial and advertisement purposes. They propose, coordinate and make easy video projects from beginning to end, both in a location and studio. They are the chief players in the film, video and TV industries for the fact that the idea of a project initially comes form them. A Video Maker/Producer supervises each project from the start up to the end point. They research and evaluate ideas and completed the scripts. They build up and develop a new product or artistic creation. A Maker/Producer is expected to report directly to the client.

Video Makers/Producers are also expected to set up the financial support for every project. They are in charge in controlling the production expenses based on the financial plan or budget. They also arrange the shooting schedules. They are utilizing computer software applications for budgeting, scheduling and screenwriting. A Video Maker/Producer is responsible in appointing key staff to shoot videos and films. They oversee the development of the project. They have a regular assembly with the director to talk about the characters and scenes of the said project. Some of the technical main parts of the works include sound recording equipment and cameras. Lighting methods is also significant in this kind of field. Video Makers/Producers arrange lights to facilitate them to shoot film whether indoors or outside. Makers/Producers often used the computerized editing systems to combine, cut and set up shots, and to enhance or develop the quality of photos and sound. They consider the clients demands before planning and organizing for recording. Other aspects of the work include marketing and sales.

Theoretically, the Maker/Producer handles the practical and political features of maintaining the operation of the project without difficulties and effectively, in order that the director and the production staff can focus on the artistic or originative angles. Professional quality videos are utilized for education, training, public relations and marketing, including events such as weddings, birthday, graduation and etc.

The required education for this kind of profession is a Master/Bachelor’s degree with major course associated to communications, TV production or other related field. The skills needed for aspirant Video Makers/Producers include knowledge in video and audio production software (Final Cut Pro, Pro Tools and CAD), familiarity in using portable lighting equipment, organizational and communication skills, social abilities, professional behavior and capacity to work under pressure to meet the deadline on time.

Sometimes they are required to travel whether local or international.
Companies making videos for radio and TV programs are fewer. Perhaps, there are chances with these companies if the applicants possess significant training and experience. Several Makers/Producers are self-employed or freelance. The competition for the entire work in this business is intense.

The approximate salary for a Video Maker/Producer in New York-Manhattan and Los Angeles ranges from $90,000 to $100,000 per year, while in Charlotte, Chicago, Dallas, Houston, Phoenix, Indianapolis and Orlando from $40,000 to $68,000 per year. But it also depends on the kind of production and project they are working with or employed.

Animator

An Animator is creative person who makes multiple images named frames to formulate a vision or fragment of the imagination of movement called animation when quickly exhibited or displayed. Animators can work in the various and expanding fields of film and animated film production, television, gaming and networking industry.

The Animators usually communicate with the customers and build up or originate animation from their ideas. They produce storyboards that portray or describe the script and story. They draw sketches and artwork by using 2D and 3D animation. They are in charge in designing the animation environment including the sets, backgrounds, character, models and objects. Animators develop the speed and timing of objects or characters movement throughout the series of images and follow the necessary audio and soundtrack. They work on and develop the exact and detailed frame-by-frame images. Also, they record the dialogue and work with editors to combine the several layers of animation to generate the completed piece. The animators usually use computer software applications like 3D studio max, Cinema 4D, Flash, Light wave, Softimage, Maya and others. They also utilize classic materials such as watercolors, oil paints, acrylics, plaster, modeling clay and other available coloring material. An animation piece usually demands the teamwork or joint effort of numerous Animators. The techniques of producing the images for an animation art object or piece count on the animators' creative styles and their field. Animators work with the designers, copywriters, executives, photographers, marketing specialists and other links concerned to the project.

In United States, the salary of Computer Animators that operate in 3D art is about $43,000 per year. The approximate salary for Video Game Animators is $40,000 for every year, while the salary for individual animation in this kind of profession specifically relies on the company and its location. Freelance Animator has a capability to earn more compare to their counterparts at recognized design business firms.
The required education for an Animator is a Bachelor of Arts degree in Animation or associate degrees. Students may are expected to be exposed in the following subjects – animation practices, computer graphics, drawing for animation, graphic design, programming for 3D and video effects. Student may also study the history of art, image generation and combination, game design, kinematics animation techniques, life drawing, modeling, photo shop effects, principles and structure of design and sound and video editing.

Other job opportunities for Animators include cartoonists, sketch artists, painters, illustrators, visual artist, multimedia designers, graphic designers, computer game programmer, computer game developer and web designers.

The skills needed for an animator include artistic or creative ability, storytelling ability, technical/software knowledge, problem sensitivity, oral and written comprehension and ability to work as a team.

Study Multimedia Creation and Design

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We are in the era of high-technology gadgets, Internet, and easy access to almost anything, Multimedia is not an uncommon word. As the name suggests, Multimedia is a content that combines multiple medium. To be specific, Multimedia is both a medium and a content that uses the combination of texts, audio, still images (pictures), animation, video, and interactivity content. The most common usage of Multimedia is as information content in computers, websites, and other electronic devices. But it can also be used as part of a performance, whether performed live or recorded as in movies and television shows. The word “multimedia” is also used to describe the electronic device or media that stores or allows users to access multimedia content.

When and how did Multimedia started anyway? If you look back in history and note the inventions of the different mediums such as printing, audio and visual mediums, computers, etc., you will see the slow evolution of the Multimedia we know and use today. Starting from the invention of the movable type printing by the Printing Press Gutenberg and Caxton in 1455; passing through the development and growth of the Charles Babbage’s Difference Engine in 1822 to the computer we know today; until the birth of the Internet in 1983 which widened the range of multimedia usage — from television to presentation and website content. Multimedia has also evolved in form as new hardware and software were developed such as digital audio tape player developed in 1987, 3D graphical supercomputers in 1988, and high graphic, multimedia video and computer games such as Maxis’ Sims City in 1989.

Multimedia Creation and Design is a popular, if not in-demand, career nowadays. Advertising, Entertainment, Engineering, Medicine, and Education are but a few of the industries that require the use of Multimedia either as a presentation tool or information content; and each usage requires a multimedia artist that specializes in the different aspects of multimedia. Career opportunities for Multimedia artists are numerous, thanks to the emergence and popularity of E-commerce, the boom of the Entertainment and Advertising Industry, and the shift of Education — from the traditional blackboard and chalk teaching method to computerized and online teaching. Here are some job opportunities a multimedia artist can choose from: animator, art director/creative director, web designer/developer, games developer, graphic designer, video/film production artist, digital media artist, motion graphics artist, video installation artist, and multimedia designer/programmer.

Independent of which industry you want to work afterwards, taking up Multimedia Creation and Design course would require you to have both creation and design skills. For the creation part, you will learn and be familiarized with software used to create and hardware used to view multimedia content. Software includes, but is not limited to, Dreamweaver, Fireworks, Flash, and Photoshop. Multimedia artists should also be familiar with basic web designing and development languages such as Java, and 3D content creation tools like Maya. Of course, Multimedia artists are called as such because they have basic knowledge of art principles like typography, photography, and, sometimes, traditional art.

Study Music Industry Management

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Study Music Performance (Instrumental)

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Study Music Performance (Keyboard)

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Music Performance degrees are aimed at students who wish to become professional musicians. When it comes to music performance degrees in keyboard, these include piano and organ performance degree programs at various levels of study. In addition, piano is the primary instrument of a large number of students majoring in other areas of music. Students who choose such a degree should be fully aware that they are making a strong professional commitment to the art of music. Professional musicians usually spend their whole lives in constant pursuit of excellence through disciplined practice, study, and performance.

Personal Qualities

To pursue a degree in music performance, it is most likely that you are strongly drawn to music and musical instruments since an early age. Except for some inborn talent, other qualities to consider include:

  • Discipline, dedication, and self-motivation
  • Confidence and stamina to perform at peak level
  • Very good at concentrating for long periods of time
  • Perseverance
  • Good communication skills

Study Options

Study options are varied, and you can pursue music performance for keyboard at the bachelor’s, master’s, and doctoral level. Some common courses that such a program will offer are duo piano, harpsichord, fortepiano, comprehensive piano literature classes, piano technology, piano pedagogy, accompanying classes, and a complete series of organ courses from hymnology to design and maintenance.

Some important issues that you might wish to consider when choosing the right institution are the following: what is the reputation of the school – if you are looking to become a top-notch performer, the reputation of the school from which you graduate is crucial; who will be your music instructors – what are their professional backgrounds, where do they perform, and do you believe you would be learning under their instruction; what performing ensembles, groups, events, and opportunities are available for you as a student within the Music Department - usually, larger music departments and colleges/universities will offer more performing opportunities; What performing opportunities are available outside the Music Department - colleges and universities located in larger cities will typically have more outside performing venues and opportunities than those based in smaller ones. Many colleges and universities will also have ties with local performing organizations and venues. Finally, most music performance students who are serious about their career advance by gaining a master’s degree or higher.

Career Options

Performance studies can lead to employment in the professional music field as a soloist, accompanist, chamber musician, orchestral player or a studio teacher. Majors in related areas may lead to employment in the fields of music education, composition, broadcasting or research. Graduates may also be employed as arts administrators, community musicians or academics. Entry to the music industry is very competitive, for which reason students are encouraged to get as much performing experience as possible as well as building up their connections in the industry. Most students are working as performers, teachers, or in related industry positions even prior to graduation. They may work in live shows, or for recordings.

Study Music Performance (Vocal)

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Music Performance education in voice includes intensive professional training, required for employment in the music industry. It is aimed at students who wish to develop their individual performance skills and their ability to perform effectively within an ensemble to the highest level. Therefore, vocalists may work solo or with an accompanist, or permanently or casually with bands, ensembles, orchestras or in concert opera. Vocal performers prepare a repertoire and many specialize in a particular style, or work on stage, radio and television. They may entertain as soloists, perform in a group and/or play an instrument. Vocalists need to train and develop their voice and capacity to sing, as well as develop presentation skills. They need to understand music and be able to work with bands and orchestras.

Personal Qualities

Besides having a good singing voice and taking voice lessons, there are other qualities that may be required to become a vocalist. A successful singer typically has a love of performing and a good stage presence. Further qualities are:

  • Confident on stage
  • Perseverance and discipline
  • Ability to sing along with music, with precise timing
  • Have good diction
  • Able to sing with emotion
  • Have a good memory, as song’s lyrics have to be memorized
  • Good at concentrating for long periods of times
  • Prepared to work long hours as well as in the evenings

Study Options

Degrees in music performance are available at various levels, and students should expect to take courses in music theory, music history, language and diction study, vocal and opera literature, vocal pedagogy, conducting, and opera training. Active participation in opera productions and choral ensembles is an important part of the undergraduate experience too.

As with music performance degrees in keyboard, the reputation of the school is of uppermost importance as well as whom your music instructors will be. It would be a good idea to research them in advance and check whether their background matches your own requirements of how you wish to develop.  Again, it is crucial to check what performing ensembles, groups, events, and opportunities are available for you as a student in and out of the Music Department. Typically, larger music departments and colleges/universities in bigger cities will offer more performing opportunities. Check what links and relationships your chosen institution has formed with local performing organizations and venues, and what your opportunities to work while studying are.

Career Options

A vocal music performance degree provides significant career options including the music industry; professional singing; musicals; opera. You should go to as many auditions as possible and get a lot of exposure in order to be noticed early in your career and enhance your career prospects. The performing industry is a highly competitive one, so you should definitely be aiming to get as much experience as possible. Finally, teaching in music schools and conservatories is also an opportunity for those who enjoy it.

Study Music Postproduction

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Study online Communications

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Study Political and Corporate Communication

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Political and Corporate Communications normally refer to a form of consulting that relates to helping organizations or political figures form a relationship with their audiences. Political and Corporate Communication experts have to ensure that the message reaches the public by employing the right medium, and they normally guarantee tangible results.

Usually, such experts organize various campaigns, forming a strategic approach for their clients, who (as mentioned earlier) can be corporations, trade associations, charities, or individuals. The principal branches that agencies of political and corporate communication normally cover are: public affairs – these involve government relations and political campaigning, as well as reputation management and political PR; corporate PR – focusing on corporate relations, media relations, and training; and crisis management - this is when clients are supported and given advice on how to handle different types of crisis.

Personal Qualities

In order to enter this career field, you need to possess a great deal of confidence and self esteem. You should feel very much at ease in the presence of important figures, be able to win their respect and attention. Further qualities are:

  • Exceptional written and oral communication skills
  • Outstanding problem-solving skills
  • Creativity and open-mindedness
  • Excellent decision-making skills
  • Prepared to work long hours
  • Prepared to travel and easily adapt to new situations

Study Options

To pursue a career in political or corporate communications, you would most likely need a degree in Politics, Economics, Marketing & PR, or related. Within these courses, you could look for optional subjects or courses that focus on communication, relationship management, etc. Courses in journalism would also be helpful.

Most importantly, you need to spend your university years pro-actively seeking opportunities to enter the area of political and corporate communications, which can be done through summer internships, joining organizations, and seeking to study in a metropolitan city, which is most likely to provide such opportunities.

Career Options

Career options for this area are mainly concentrated in specialized consulting agencies, who deal with the services outlined in the introduction paragraph. If you wish to go into this career field, it would be a good idea for you to start researching graduate opportunities while you are still at college. Keep in mind that these agencies will expect you to have at least a bachelor’s degree, combined with very high academic profile. You should start planning the appropriate network of friends and acquaintances by participating in the right organizations and clubs (political, PR, etc,), which should be offered at any standard-level university.

With the appropriate amount of experience and the relationships you form, you can also work on freelance basis, or manage your own agency, focusing on one or more of the aspects of political and corporate communications.

Study Political Communication

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Political Communication emphasizes the influence of political decisions through communications and vice versa. Typically, this field of education focuses on media and human communication in the process of politics. This in turn prepares the students to behave as members of public and political affairs when it comes to entities relating to the government. Students interested in taking up this course will be able to learn a lot of things associated with the media and of course, with the government.

A Bachelor Degree in Political Communication allows the students to learn more about the effects of media, debating and political speaking as well as political marketing and advertising, image management, opinion polling and political journalism. The training program also includes instructions in the aspects of broadcast and print media correlated to the distribution and production of media communication in the political settings. Usually, the topics that are covered in this degree are the current trends in news media along with the history of the mass media, attitude change or formation theories and the nature of the news. This also concerns how the news affects the opinions of the people when it comes to the world of politics. Additionally, this field of study also tackles the role of mass media and all of its effects in people and the government officials.

As students learn more in their classrooms, they will be able to acquire the basic skills, perceptions and the experience that are needed in the profession of politics, political communications and political consulting. The learners will be working alongside the members of the faculty who really have broad knowledge and intellectual interests connected to the voting behavior, public opinion and the coverage of media campaign. At the end of the school year, the students will be able to optimize their strategies for communication and programming relating to plans and networks. With methodological, technical and theoretical skills, a graduate in this course will easily find the job he or she is interested in. This is because they will be able to show off their capacity to cover functions even those that involve high responsibilities in the communication offices as well as with the awareness in planning and conducting the tasks.

Students will also learn how they will be able to promote significant campaigns in the institutions and the social organizations both in the public and private sector. Learners of the Bachelor Degree in Political Communication will be taught on how they will organize cultural events and also in dealing with complicated issues including prevention of risks in communications. They will also be trained in field operation of political communications and how they will be able to make correct analysis of the opinions of the public and the important consulting services in the political area.

As soon as the students graduate, there are promising careers waiting for them. They can be a part of press offices or they can apply for a position in the communications agencies as well as the public relations offices.

Job positions for Political Communication:

Political Program Manager

Political Communication graduates will be able to find great job opportunities from several companies worldwide. One of them is being a Political Program Manager. There are some really big companies that are looking for the perfect person for the job and you can be the one. Even newly graduated individuals are welcomed to apply since they are also looking for those who do not have related work experience. For those who are willing to apply for work, they can take a chance and be a full time employee in the major firms in the world.

Among the key responsibilities of a Political Program Manager is to manage the company’s administration to make sure that there is positive financial management as well as compliance with appropriate state or local election decrees. If you are hired, you will also be planning and conducting solicitation campaigns. In addition, you will also research and organize evaluations at proposed candidates. There are also some companies that oblige the Political Program Manager to administer disbursement of all the company’s contributions usually together with the assistance of the Vice President of the Public Affairs.

It is also the duty of the Political Program Manager to arrange and maintain the annual budget of the company especially for their activities. In addition, you also have to produce internal political action committee reports and also the materials for communication and analyses. You may also be doing some financial transactions and manage them so that there will be no problems that the company will encounter in the future. This task includes the recording and validating the contributions and the distribution of funds for the campaign committees. Furthermore, Political Program Managers are also responsible for coordinating and managing all meeting phases and the planning of events for the political action group such as political receptions, fundraisers and even educational events. Political Program Managers also represent the political committee of the company before all the employees.

Most companies hire a Political Program Manager if they are able to see that the applicant has all the knowledge and skills in project management. It will also help if the candidate for that position has experience in administration. If you want to be hired, you should have outstanding verbal and written as well as interpersonal skills. A Political Program Manager should be able to multitask independently since there are several duties but it is important that you are able to justify your decisions. You should also possess shrewdness when it comes to facts and timing. Companies are also keen on finding an applicant who has excellent analytical, research and organizational skills. These are all acquired when you have taken up your Bachelor’s degree in Political Communication.

Political Program Managers will be able to acquire competitive compensation and there are also some companies that offer benefits package as well. As long as you have the necessary skills and the quality education to back you up, you will be a part of the company you are applying for.

Study Public Communication

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Those who study public communication are geared towards work in national and international communication areas, such as radio, television, advertising and business. Public communication mainly deals with an individual’s ability to maintain professional relationships, communicate a business, product or campaign proposal effectively, plan for new advancements, and perform a variety of other interpersonal tasks that are essential to effective communication. It’s most basic principle is the ability to communicate ideas and messages effectively across various physical, cultural or contextual barriers.
 
Colleges, universities, and some technical institutions all provide majors in public communications. The degrees attainable through these higher education institutions include an associate, bachelor and master’s degree. Remember that some colleges may offer a course in public relations or public communication technology, instead of simply public communication.
 
Some companies in radio or television will provide internships for interested candidates. These internships will often not provide experience in public communication exclusively, but a variety of learning in many areas of the media. It is sometimes necessary for an intern to already hold a degree before applying, or at least be studying at a university simultaneously. There are also some organization and educational facilities that may provide small workshops on public communications.
 
Skills, Qualifications, and Prerequisites for Studies in Public Communication
 
To study public communications at the college level, students must meet the admission requirements to college, university or technical institution. This typically means possessing a secondary school completion certificate or passing a standardized test. Many of these programs will also require some form of internship near the end of study, before a degree can be obtained.
 
An internship may not require prerequisites, though they often require students to hold a degree or be attending college at the time of the internship. Workshops often do not have any prerequisites, unless they are being held for employees already working in a related field.
 
Public communication studies require that students undergo a variety of public speaking experiences and interpersonal communications. Therefore, ideal students should have no fears, reservations or difficulties with public speaking and social interactions. This major also deals closely with teamwork and group communication, so students should be able to work well with others in these environments. Students should have the ability to see and assess a variety of viewpoints, compromise on issues and make informed decisions.
 
Skills and Qualifications Acquired from Studies in Public Communication
 
Along with education from the courses that a student may take along with a public communication study (such as media or advertising), a basic course will provide candidates with such skills and knowledge as:
  • Public speaking.
  • Writing styles (media, argumentative, public relations, etc.).
  • Visual and auditory communication.
  • Interpersonal communication (one-on-one and in groups).
  • Nonverbal communication.
  • Media functions, types and uses.
  • Principles of advertising.
  • Principles of campaigning.
  • Communication research methods.
  • Media influence on children, politics, society, race, etc.
  • Economics and business.
  • Laws and regulations regarding communication practices.
 
Careers for Studies in Public Communication
 
Due to the skill set earned by public communications graduates, they are adaptable to many different work environments. Many choose to work in advertising or media, providing public relations services to national, international, private or public companies. They may also choose employment as fundraisers, lobbyists, educators, researchers, writers, managers, department officers, consultants or journalists. These individuals may work for television channels, marketing campaigns, advertising agencies, non-profit organizations, health and safety services, government programs, political campaigns, technology industries or law firms.

Study Radio/TV/Video

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Radio, TV and video are commonly the basic packages offered to broadcast communication students. For radio, the study basically revolves around the technical aspect of audio production and writing. It means audio recording and editing in a sound proof studio. It also includes fundamental pilot on-air broadcasting made by the students. The writing usually revolves around creating sketches and skits for 2-3 minutes programs; particularly for PSA (Public Service Announcement) short broadcast under the pseudo dramatic format.

For Television however, the study is concentrated in a more of a hands-on format which involves the production of taped production broadcast where each student is required to experience all the positions that are included to make a program. From Producer right down to the lowest lights man, all students must learn all the necessary knowledge in order to be effective in all the specific positions. For example, the highest position, which is the producer, is responsible for putting together the crew, equipment and other forms of resources to run the program. While the director is the one who is solely responsible for what the audience sees in the program. The list of positions that the student’s must learn goes on. Team effort being the most important thing in order to run a successful program since each and every part plays a significant role in order to get the show on the road.

Video education however takes the form of basic film production where the students are commonly thought how to produce short feature films, particularly concentrating on the technical aspect and film formula formats. Basic film making techniques such as correct camera follow vectors and conversation overlapping shot pieces. But before anyone can get a crack at making film or audio broadcasts the students are also required to take rigorous basic courses such as basic photography and film communication theories. Most are even required to take introductory research courses regarding extensive topics and subjects; which is considered as important, for example the 2009 film Slumdog Millionaire was applauded for its extensive research on the life inside the Mombai slums. The residents even went as far as to thank the makers of the film simply for showing the world how they lived. While the 50’s classic Westside Story was literally hated by the residents of Westside New York because the portrayal of Westside in the film regarding its characters was too far off from the real image and way of life in Westside New York, ergo creating a wave of intellectual stereotypical mindset about Westside and its residents.

Broadcast students in these fields are also commonly required to take journalism courses such as news writing and basic reporting and of course, ethics. With any of these courses a particular student would be certified in working for any form of media outfit. Except for print publishing anyone with a degree under this course may be able to work for any television networks and radio stations. But if you feel like exploring the depths of your creativity, you also have the option of becoming an independent film maker, but that’s another story.

Study Recording

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Study Screenwriting for Television and Film

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"Carpe diem. Seize the day!" You're sure to have heard that line before, spoken by someone else or come out of your own mouth, and you just don't know where it came from or who said it first. It's not from a greeting card or a cheesy inspirational book--it's from a movie in 1989 called 'Dead Poets' Society.' This should be familiar as well--"I've got a feeling we're not in Kansas anymore"; or this--"ET, phone home"; or even--"May the Force be with you." The one thing they have in common is that they were spoken in movies, survived through decades and have become iconoclassic and that somewhere sometime ago, someone held a pen and wrote these lines on paper.

When movies started showing in cinemas as blurry, black and white moving pictures in 1886, there was no dialogue, no sound effects, just the characters gesturing wildly to get the plot across to the audience. When sound technology was finally developed in France in the early 1900's, there was a need to create organized plots and narratives, as well as actual dialogue among characters to develop a story--and screenwriting was born.

Screenwriting, from the word itself, is writing scripts for on-screen media. This can range from television shows, movies and, most recently, even the evolving world of computer or video role-playing games. It is inarguably the most important stage, as without a script there is no production. Screenwriting lays the foundation for the story and establishes the world and its characters used; without a good screenplay, there can never be a good movie.

In 1977, for example, George Lucas broke through the science fiction genre and established 'Star Wars' as one of the most influential movies ever created. Writing the script did not only entail writing dialogue Lucas had to build an entirely different world with a separate history and a different culture, as well as various races of humans and creatures alike, not to mention breathe life into believable characters like Luke Skywalker and Darth Vader, and also create an engaging plot for movie-goers to enjoy.

He not only succeeded; his story spawned a big following that is still growing long before his movie franchise has ended, and 'Star Wars' has found its permanent place in pop culture and to think that it all started with a graduate student with an idea and probably a typewriter in reach.

Good scripts go beyond entertainment and, of course, isn't limited to film. The value of television is increasing as more and more shows challenge their viewers and seek to bring something new to the table. With screenwriting in television, writers find a way to tell a story spanning years, with consistent characterization and new stories for each episode. With the demand for quality video games, screenwriters are needed to construct exciting worlds and quests to attract more players.

There is no doubt that screenwriting will always be a staple to the entertainment industry. As long as there are movies to be made and television shows to be produced, screenwriting is here to stay and make even more classic lines to be remembered and quoted for the next seventy years.

Job positions for Screenwriting for Television and Film:

Film Screenwriter

In 1900, a journalist was hired to write ten scenarios and was paid $15 for each one he wrote. That man was Roy McCardell, and he was the first ever paid screenwriter in entertainment history. In our time today, those rates translate to $332 each--not bad, considering each scenario is only ninety seconds long.

Writing for films is very much like acting it's a high-paying job and very rewarding, but to be able to get in the heart of the industry takes a lot of talent and a lot of luck. In Hollywood, tens of thousands of scripts are submitted to producers by hopeful young writers, and it's inevitable that most of them don't make it after all; we don't see tens of thousands of movies shown in our theaters every week. Despite these odds, why are there so many writers who dream of getting their work on the screen?

For one thing, the rewards reaped by a successful screenwriter are great, one gets to see his work on paper realized on screen, to reach not only thousands of people as when writing novels, but millions of people around the world. More people, for example, have watched Die Hard than read Les Miserables. The fame rubbing elbows with celebrities, being on first-name basis with famous directors and the paycheck aren't so bad either.

For another, a screenwriter does earn money even though he hasn't won a heap of Oscars or had his screenplay produced. For example, the most basic stage in any screenwriter's career is writing spec scripts. These are the works in which the writer freely creates everything on his own, without contract with a producer or production company. In other words, these are the raw scripts that land on the desks of Hollywood everyday, to be approved or otherwise. But without approval, the screenwriter cannot earn anything with spec scripts, so this is where rewriting jobs come in.

It is virtually impossible for a movie script to be preserved in its original form throughout the film-making process. Producers hire rewriter – very rarely the actual writer of the original script – to polish the screenplay. They tweak some jokes, for example, or redo awkward lines. Rewriters are paid, of course, though the disadvantage is that they are usually not credited in the film itself.

Alternatively, production companies can also commission screenwriters to write about existing ideas. In this kind of job, the advantage is being sure that one's work will get produced. On the other hand, it is not the writer's own idea being used, and so his creative freedom is limited.

As hard as it is to earn a living with screenwriting and what career is not it is never impossible. Tens of thousands of films may not be produced, but thousands certainly are. Outside of mainstream films is independent cinema, the likes of which are starting to come into the limelight. Writer Diablo Cody, for example, got her a headstart in her career in writing Juno. Writing feature films is not easy, but the rewards are endless just look at Roy McCardell.

TV Screenwriter

Nothing in the world can be as influential or as far-reaching as television. Nearly every household in the world has access to at least one. It's a medium for news, advertising and, of course, entertainment. There are close to millions of television shows airing today, in all genres and languages, both local and international. And, of course, someone's got to be writing them.

Screenwriting for television is one of the most lucrative careers in show business. It is not so different from writing for feature films, but with a few differences. Unlike film, for example, television shows run for years instead of two hours. As such, there are more rungs on the ladder for a television screenwriter.

To start at the first step, most TV screenwriters usually take jobs as writing assistants. Writing assistants get to shoulder minor responsibilities in the overall screenplay, but what's important is learning how the business works and what goes on in a set. The salary would be minimal, but at this stage it's not the money that counts as much as the experience.

Freelance screenwriters usually submit spec scripts to network executives or producers just like in writing for films, except that TV writers usually write their spec scripts based on an existing television show. Why is this, exactly? As said before, television shows run for years. A writer would have to come up with new, interesting episodes week after week, and remain consistent in writing the characters. It is almost impossible to have just one writer in one show and, as such, most TV series have a staff of numerous contributing screenwriters. When a freelance screenwriter submits a spec script for an existing television show that captures the series well and has the potential to be realized on screen, the network hires him to be a staff writer.

The highest position for a television screenwriter is to be a television series showrunner. This means that the writer is the one who creates the actual premise and idea for the show. The showrunner heads his writing staff and runs through and approves all creative decisions not at all a bad place to be in one's career. Of course, a showrunner would have to pitch his ideas to particular network executives first. Even after the show has been approved and is being aired on TV, unlike the film industry a writer can never be sure how long a series will last. Ratings are vital to the first few seasons of a show, and writers should be able to come up with a series that would hold people's attention enough to generate fans.

Nearly all popular television shows today follow this format. House, for example, is owned by the Fox Broadcasting network. Its series creator and showrunner is David Shore, but not every episode is written by him. On a medical serial like House, the writing staff is full of initial writers, rewriters and researchers.

It is true that television writing is fickle though once a writer breaks into the industry, it does get easier as he goes along. It's a job that is hard to maintain as they come, but fulfilling in its long-term benefits if one's stories can reach millions of viewers a day, what else can be expected?

Study Social Communication

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Communication is essential for human beings, and essentially has set human beings up for the amazing development and progress we have achieved. Communication enables humans across the globe to share ideas, thoughts, feelings and also discoveries, inventions and innovations. Studies in Communication emphasize on the mediums through which people communicate, and it promotes the implementation of effective communication skills. A scientific study of communication reveals it as a much more complicated process than what it appears.

Social Communication Studies will explore communication as a socio-psychological process that is central to everyday living and behavior. Communication forms the foundation of social life, as well as, the basis of professional success. We need effective communication in order to express, convey, influence or persuade others for various reasons. Effective social communication skills help one gain advantage, build trust and reach a common understanding with one’s peers. A course in social communication will provide students with an overview of various public communication theories that will help them analyze communication-related events and practical problems faced by those involved in domains of public communication.

The core themes in Social Communication Studies include:
  • The psychological and Social process and mechanism involved in public communication
  • Concepts and frameworks for analyzing, evaluating and designing effective public communication for various purposes
  • Application and latest developments in strategies and tools of public communication used in politics, development, business, health, science and technology
Courses for Social Communication Studies

Studies in Social Communication are offered by some universities and institutes around the world, especially at institutes that specialize in mass communication, journalism or media studies. Since social communication deals with public communication, it is often offered as an elective paper along with studies in journalism or mass communication. These courses are normally offered at the Masters level, and candidates must meet the entry requirements of the specific institute in order to be accepted in the course.
 
Personal Qualities and Educational Requirements

 Candidates looking to make a career in social communication must be primarily interested in the process and tools of communication. Those who have a talent and experience in public speaking, debates, acting, writing, etc would do well in a field related to social communication. A pleasant and confident personality and the ability to converse are also helpful for those looking to study social communication.

When applying for the course, candidates must meet the admission requirement of the university or college that they are applying to, which might include a bachelor’s degree in language, communication or experience in the domain of public communication. Most courses in social communication would require applicants to submit writing samples and/or take an entrance exam for testing their communication skills.

Career Options

Social communication opens the avenues for various fields such as graphic media, journalism, advertising PR, lobbying, branding managers, etc. Those with a background in social communication can also further study management and be hired as media managers at various companies, public bodies and societies or go on to manage media and communication firms and agencies.

Study Sound Advanced

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Study Sound Professional

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Sound Professional consists of production techniques, recording studio simulations, music management methods and music theory application. Students can work with different computer software technology and programs that are employed on stage and behind the camera at most productions outlets. A school that offers Sound Professional program provides practical teaching and simulations of the job environment that is established in production studios today.

Students who continue a graduate level course in Sound Professional might refer to professions as program or TV producer, music executive or professional musician. Any of these careers might need a strong knowledge in sound and audio professional and the proficiency and applications educated at sound professional school let students to continue a selection of active careers in the field of media, TV, and film production as well as in music.

Sound Professional course is greatly determined on initiating students to editing and recording software programs. Nowadays, the progressive developments in technology need students to educate themselves on the use of desktop software together with the regular equipment. Students should also accustom themselves with editing, programming, mixing audio and video files with the use of various important programs employed in modern broadcasting. The school of Sound Professional could also match up the students with a teacher or instructor in order to learn.

Sound Professional programs may differ by school as well as the level of study, however most common Sound Professional programs involve:

  • basic audio wiring
  • music theory
  • advanced communication skills
  • sound reinforcement basic
  • MIDI electronic music
  • sound recording
  • music history
  • music business
  • multi-track production system

Basic education required to have access to the industry is normally a high school diploma, however majority of employers and huge stations need applicants to have a certification or have completed sound Professional program. Internship or on the job training also give broad skills and education for a Sound Professional aspirant and many created their own portfolio while employed in a production agency and other recording studio where they obtain experience on everyday basis.

Sound Professional school courses are normally a part of TV and production programming studio. Audio and video productions schools are typically accredited by the Commission of Higher Education, in conjunction with different accrediting parties in TV, movies and film broadcasting field. Also, Sound Professional schools may provide programs for their students who want top accomplish their training with official certification. The certification would let students to be officially licensed in employing mechanical and electronic equipment and system. Certification is not really required but it could be used to confirm proficiency and knowledge in such field.

Jobs opportunities for Sound Professionals are anticipated to progress as quick as typical as other professions all the way through 2014. A Sound Professional who wants to grow in his or her profession could diverge into other related fields in TV production, sound technician administration, audio visual production and media management. Other may opt to become Sounding Professional consultants and radio operators.

Job positions for Sound Professional:

Broadcast Technician

If you have lately watched a film or a show on TV, listened to music or have seen a live concert, have you spotted the work of the Broadcast Technician? A Broadcast Technician is engaged in the set up, operation and maintenance of all the electronic equipments of various kinds of media.

Also known as a Sound Engineering Technician, a Broadcast Technician, is in charge in making sure that information is conveyed from one place to the other. The quantity of individuals that such information is conveyed to could be as a few as one and as much as billions. This needs a broad selection of electronic and electrical equipment. Development in technology has led many kinds of this equipment to be substituted with computers and software.

A Broadcast Technician is the one responsible for the equipments that generates the TV broadcasts signals. Aspects of these signals incorporate the clarity, strength and the array of colors and sounds to be passed on. Also, the job could incorporates working on the controls that alter where the supply of signals come from.

Sound engineering might appear easier as there is no need to transmit any visual signal. But this is not the case though. The audio signal which is the responsibility of the Broadcast Technician is normally coordinated with several visual presentations like a sporting event, movie, or play. He should also bring all together the diverse elements into the integrated sound that comes from the amplifiers.

Broadcast Technician works in a broad range of conditions. These may incorporate recording studios, radio and TV. There are also times that the job needs for them to work outdoors and even in hazardous conditions. Also, they play vital roles in movie production wherein they are ordered to follow strict deadlines and schedules. The nature of these kinds of jobs also makes it essential to work a lot of overtime periods, which include weekends and even holidays.

So, if you want to be a Broadcast Technician, a great way is to obtain training and education through technical colleges and schools. Most employers choose Technicians to have a degree in Sound Professional. The wage paid in TV stations is particularly higher compare to radio stations. The range of wage also fits to the market size the Broadcast Technician will be working for.

The earnings of a Broadcast Technician differ, depending on the location of the job, skill and experience. Broadcast Technician working in large stations in big cities make more money compare to those who are employed at smaller stations with little number of listeners. According to the United States Bureau of Labor, the average wage for a Broadcast Technician is $28,010 a year.

Study Speech Communication

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Speech Communication is a flexible liberal arts degree that a student can acquire. Speech Communication degree allows the students to develop and enhance their communication skills. The course also aims to extend the scope of the employment opportunities of a student so they can be hired in diverse areas like hotel management, technical communication, higher education teaching and administration, law, advertising, radio and television broadcasting, business, public relations, and more.

The curriculum of Speech Communication highlights the need of teaching the students to effectively communicate in diverse discourses. As Speech Communication majors, you are expected to master the elements of public speaking, your performance in using poetry and prose, and your interpersonal communication skills. Eventually, as a student you get to obtain theoretical comprehension and practical skill in both written and oral communication. This means, you are taught oral and written communication to inform, persuade, control, and to other extent entertain using a specific language.

During the course, students are immersed to the historical study of political and religious speeches and how speeches came to influence the people who heard the speeches. Students get to explore the sociology grounded with interpersonal and group dynamics, too. Ethics of communication is also a special part of the curriculum. And more so, Speech Communication students are taught how to think critically and then evaluate the impact of media on every individual who belongs in the society.

Speech Communication majors also end up pursuing related area of specialization when it comes to career path. There are Speech Communication majors who engage themselves in careers of electronic media. They can perform tasks that require editing and programming in production, television and radio agencies. Other graduates of Speech Communication get involved in print media careers namely newspaper, magazine, publishing, technical writing, editing, and so on. And, if you prefer to pursue a career in public relations, you can work on careers that require research, leadership, special events organization, and administration as you execute what you have learned in taking up Speech Communication.

To communicate clearly and effectively, both orally and in writing is a skill that can be learned. This is highlighted in the study of Speech communication because human ability and behaviours can be studied in many forms. At present, our society is advancing too fast thus, the need to learn the skill of communicating persuasively and effectively is becoming a must. This is because employers in various business industries, non-profit organizations, educational institutions, and government agencies want to employ people who have the flexibility, the educational background, and the communication skills they are looking for. Such is fact and Speech Communication students have the edge in acquiring such positions since they were trained and educated to be committed in learning the theories and principles needed in becoming an excellent communicator.

International learning opportunities are also provided for Speech Communication majors since the curriculum offers a study of ethnicity, cultural issues, and global perspectives deemed relevant in recognizing their expertise in bilingual issues, multiculturalism, and cultural communication. This is because, through communications, relationships are built, human interactions are achieved, organizational structure is achieved, and perceptions and practices of a particular discourse are shaped.

Job positions for Speech Communication:

Copywriter

Speech Communication majors are perfect candidates for a Copywriting position. Since they are graduate of liberal arts, their qualifications to become Copywriters are attributed to their skills and outstanding knowledge of communication and analysis. In fact, their expertise in literature and criticism are strong foundations in writing effective ad campaign materials relevant to marketing a specific product. Their training in persuasive language and writing are fundamental skills needed in distributing and delivering effective copywriting materials.

Copywriters work to produce advertisement materials needed for newspapers, magazines, television, radio, and other forms of media. Copywriters are flexible professionals so they are also equipped to do the following tasks: publicity releases, informational booklets, merchandising campaigns, sales promotional materials and other resources needed in marketing and advertising. Their skills can extend to writing radio and television commercials that aim to promote a certain product or service.

Copywriters are also versatile professionals who can adjust the tone of a particular message. Huge broadcasting networks also target professionals who have strong foundation and education in advertising and who can create and design materials needed in advertising preparation, station operations, art and layout, and other functions needed to run company operations and this is exactly what Copywriters do.

Copywriters are most likely employed by advertising agencies and marketing firms or in other related industries. Copywriting is a creative undertaking; however, it is carried out to meet business objectives and business sales. And when something involves sales and production, it also means unrelenting conditions and such is a normal occurrence in advertising production. This also implies that deadlines are Copywriters’ tough enemies while last revisions are their worst friends.

If you seriously want to pursue a career in advertising as a Copywriter you have to be prepared with difficult beginnings because Copywriting positions are somewhat limited. This is because companies look for candidates who are capable of meeting their high standards and they only want top creative talent or top Copywriters working for them. But if you are equipped with the right education and good attitude toward the Copywriting position, you always gain an advantage over the others. And to make your job haunting much easier, you can look for available positions in public relations agencies, professional and trade associations, and media networks since they are the ones offering not just highly competitive position but competitive compensation as well.

To become a highly competitive Copywriter, you have to have the skill in visually roughing out ideas. If you have been a copywriter for less than three to five years already, you are the most-sought-after Copywriters in town because of your relevant work experience and training gained from your previous employers. However, if you are a neophyte, a fresh graduate aiming to become a Copywriter, you have to demonstrate what you have learned competently or you can gain your initial experiences by joining school-related or community-related projects that primarily deal with copywriting. Yes, newly-graduate candidates are still encouraged to apply as Copywriters.

The opportunity to become a Copywriter maybe be knocking on your door. So, once you realize this, you have to make sure that you are prepared and ready to do this tough yet fulfilling profession.

Advertising Agent

If you have a diploma in Speech Communication degree you start wondering: what could be the most appropriate career for you? The truth is, if you are graduate of any liberal arts courses, you have developed a broad knowledge and significant skills that you can utilize in applying for a number of careers, say, the career of an Advertising Agent. Your education in Speech Communication has served as your training ground in pursuing a career in advertising because you developed an expertise and ability needed in influencing and persuading, informing and explaining, adapting ideas, simplifying jargons, creating a visual layout of ideas, marketing, gathering of information, innovation, research skills toward a target market, and calmness, diplomacy, and compassion.

Such skills and attitudes are relevant in acquiring an Advertising Agent position. Though you, as a Speech Communication major can still have jobs related in Education, Teaching, Performing Arts, Writing and Composition, and Production, Directing, and Designing, your capabilities in Advertising and Marketing are your powerful strengths in becoming successful.

As an Advertising Agent, you are normally referred as Account Executives or Advertising Sales Representatives. You get your task and responsibilities done by bringing large revenues to the company you are working for. You are responsible in creating and delivering ad campaigns needed in marketing. Media firms are your most probable targets as employers, and you can land a position in Television and Broadcasting Networks if you want to.

As you perform your job, you get to represent your company to your assigned territory and from there you become the company’s representative and you start advertising your company products and services using your persuasion power. This needs to be done because your primary objective as an Advertising Agent is to create and establish a new account. And when such task is completed it is your great responsibility to maintain the market’s interest toward your company’s business.

To get this done, it is critical that you know how to build a client-agent strong relationship by knowing your client’s background, their demographics, product preferences, geographic area, and potentials as a market. In building a relationship, it is fundamental that you cultivate their interest to your business by determining and highlighting the good impact that you product and services can bring in their life. As part of building a strong client-agent relationship, it is important to know that Advertising Agents are responsible in developing sales tools, promotional plans, and media kits that can be distributed to the targeted market to acquire sales.

Advertising Agents who took up Speech Communication degree have the advantage to outperform other graduates of liberal arts since they have been equipped with skills needed in persuading potential market. They are also knowledgeable in understanding customer behaviours because they can effectively communicate.

Though the job of an Advertising Agent can be a tough one, the compensation that they can get from it is way satisfying as opposed to other careers. And with their ability to maintain and expand clientele, such job can result in a well-compensated career.

Study Sport Journalism

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Sports journalism, considered by most in the profession as the “toy department”. A means of easy living while bearing the title of a “journalist” which many consider as obscene since they think sports journalists shouldn’t even be called journalists at all. But who cares about what they think? Because for every born sports fanatic, it’s an opportunity to get up close and personal with the game and its players.

With the boom of pop culture, the commercialization of sports and its other aspects have grown into a lifestyle. Where in every news medium, from television to newspapers a section or a part of the program is solely devoted to sports. That now serves as a bible for all men, lovingly dubbed as the sport’s pages in every newspaper.

The aspect of this particular field is basically to create feature stories regarding a particular sport and its players. Almost everyone with a degree under the liberal arts can make it to the world of Sports Journalism ergo the nickname “toy department” by broadcasting institutions. The content of what exactly is one suppose to write is quite simple:

A. End of game score – The most important part of the journalist’s output. Because it obviously tells the readers who won.

B. Player production – points out who exactly was responsible for the outcome. Basically consists of the pivotal player’s point production. This is also where one can put in the game’s highlights such as; the game winning shot or the game saving block.

C. Summary – is simply a broad account of the game where one can put in about how exactly the game went. Scoring deficits and chases are usually edged in.

Once you got this formula down the rest is up to you of putting it up to the readers of what a great game they missed.

As one progresses in his career other opportunities may also rise. Such as becoming a game commentator, where obviously you’ll have front row seats to the game and put in your comments and knowledge regarding the game situation or player. Being one means putting in a lot of time for research, specifically on players and their skills that would greatly affect the game outcome. Of course knowing past situations from previous or historical games might also help in providing insight for the audience. Also you have to remember that the people who are unable to watch television or go to the venue would ultimately depend on you to tell them about what exactly is going on in the game.

Another position that one may be able to fill as a sports journalist would be as a sports analyst, whose job is to provide insights about upcoming matches and probable player output. For example, in Boxing it would be up to the analyst to observe the fighter’s conditioning before the game itself. One would also be required to provide insights regarding the tale of the tape such as height, weight, age, and arm reach -about how exactly would those factors affect the fight.

Of course the most fundamental job being a sports journalist would be as a writer. That would revolve writing about any chosen aspect of a particular sport. That would range from draft projections or right down to adding hype to an up-and-coming rookie. This particular aspect of the field may also be the most lucrative, because one would have the power of being able to make or break a player’s career. Just imagine all those players making an effort to get on your good side.

Study Technical Communication

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Authorities define Technical Communication as the process of conveying technical information through writing, speech and other media to a specific audience. This technical information usually refers to engineering, production, and research and development information associated with design, production, operation, use or maintenance of an equipment, machines, process or system. More often it is considered as a professional task for which organizations hire professional employees, or outsource their needs to communication companies in order to facilitate the communication or conveyance of ideas and concepts to the intended audience and in some instances, to direct the audience in a particular course of action.

Technical Communication has ripened through the years. From the time following World War I, when the need arose for technology-based documentation in certain industries and establishments, it has become a responsibility that professionals must employ to effectively convey technical information to clients and various audiences. Associations were also established in some countries to improve the practice of technical communication.

As a course of study, Technical Communication is offered in many colleges and universities to help fill the increasing demand for educated and trained technical communicators by public and private agencies and organizations and business firms. Students can earn master’s and undergraduate degrees and certificates from these institutions under their respective Technical Communication programs to prepare them for employment in the fields of science, high-technology or business, or as technical communicators such as writers, editors, or documentation specialists in various work places.

Some courses of study involve technical writing and communication that focuses on the steps of the writing process, such as the determination of the purpose and audience, information gathering, information organization and outlining, writing the draft, and revision and editing of the said draft. The other areas involved in the courses are technical and professional editing, information design, business communication, visual information, ethics, global communication, report writing, information literacy, technical writing style, and communication with new technologies. Other institutions teach students to gain an understanding of communication media, technical and expository writing, desktop publishing, verbal communication, and a chosen technical specialty.

While, in some cases, students can put to use their knowledge in Technical Communication to writing laboratory reports, professionals can apply it in business letters and memoranda, personnel performance services, activity and product evaluations, feasibility reports, engineering and scientific analyzes, and research reports.

Graduates of Technical Communication programs can look forward to landing jobs rated as the best in some countries, such as technical writer, technical editor, technical illustrator, information architect, technical trainer, and technical translator. Workers in the technical writing field, according to surveys, are expected to increase by 20% between the years 2006 and 2016. But of course, other vacancies in the field will also be available for graduates specially trained in biomedical writing, computer industry writing like web content writing and blogging, and scientific communication writing.

Study Television

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Study Television Production

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Study TV Presenter

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Study Video

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Are you passionate about creating videos or producing films? Do you aim to work at a movie or entertainment industry? Perhaps you are aware that people behind and front of the film industry are earning reasonable amounts? If you desire to include yourself in such industry it is important that you have a degree in video or film.

The perfect graduate of a degree in Video would be fanatical about the field, creative, detail oriented, hands-on, and logically minded. Students would experience operating cameras, employing editing software, and toiling on practically on each aspect of the course.

After four semesters of practical training and video making, learners will boast portfolio pieces and an affluence of wide knowledge in the industry of film and video. Then, they can leap into the labor force and select a position. This position may include cartoonists, audio engineers, directors, grips, camera operators, managers and editors.

Needed Courses:

You might be needed to obtain and take enjoyable and demanding courses like: Video productions, Production Management and Technology, Lights and Grips, 16mm Productions, Script Writing, Video Post Production, Digital Effects for Post Productions, DVD Authoring, Motion Graphics for the Internet, Documentary Production, Video Streaming for the Internet and Audio Engineering.

Skills Acquired:

Students of Video degree courses will sharpen their critical views and problems solving capabilities, know how to choose the proper tools for the proper jobs, know how to wisely use time, maneuver machines, troubleshoot devices and be a successful team player in the industry of video or film.

Also, after earning the college degree for video or film, students will prepare to carry out whatever they have learned from the course. Their newly enhance skills will involve:

  • Designing video or film productions
  • Employing editing as well as streaming knowledge
  • Computer animation strategies
  • Fundamental business skills
  • Blending imagination and technical proficiencies

Why earn a degree on Video?

Have an access into an exciting, creative and productive industry. Most employers anticipate that their crews have a basic skill in Adobe Premier, Final Cut Pro and Avid before getting an admission to the labor force. The most proficient videographers have been educated in audio, direction, editing and lighting prior to choosing a specialty. With the degree in Video or Film, students will achieve a solid foundation of knowledge that will offer them the ability to compete in such highly aggressive market.

Salary Facts:

As said by the report United States Bureau of labor Statistics of 2004, the median wage for business professionals was $21.51 in an average hourly rate with $44,570 in a year. Generally, unionized employees earn a huge wage compare to the non-union workforce.

Economic View and Development of the Video Industry:

The market for video and film jobs is anticipated to improve at a standard rate (from 10% to 20%) to incorporate 8,000 new employees by the year 2014. Creative positions such as actors, producers and directors are drenched however there would be an escalating demand for behind the cameras, camera operators, skilled animators, audio engineers and light technician.

Job positions for Video:

Video Editor

A Video or Film editor is in charge for collecting the final product as a series composing of shots from the raw camera recording, dialogue, graphics and sound effects. This is an important role in the post production procedure and the skill of the Editor identifies the quality and final product delivery. Digital expertise is increasingly becoming a vital part for editing. Based on the post production editing set, the video editor closely works with the director to convene with the director’s requirements. Most Video Editors worked on a freelancer, working on temporary contracts for television companies, post production studios and corporate companies.

What are the usual work activities?

Digital innovation, highly proficient computer software and top quality digitization of pictures and sound have efficiently changed the conventional manual procedure of cutting a film. Based on the product, a Video Editor might not be supervised by a director and might be extremely involved in making the story, structure as well as the tone of the course. In some situation, primarily involving fiction movies, the Video Editor might be there simply to maneuver the machine, although in other cases, they can have creative liberty.

The work process of a Video Editor includes:


  • obtaining a short and perhaps a rough draft of footage and/or a screenplay or script and shot list

  • collecting all raw camera footage, with shots either transferred or recorded onto tape, preparing to be uploaded in the computer

  • putting in uncut sound and rushes, and coordinating and saving them into the files of the computer

  • cutting digitally the files to identify the series of the film and identifying what is functional

  • making a rough cut of the film or program and identifying the precise cut for the subsequent and final phases

  • re-arranging and correcting the content to make sure the rational sequencing and smooth flow of the video or film


Supplemented work activities might incorporate:

  • supervising the quality and development of vision and audio editing and engineering

  • discussing with the producer, director and/or client all through the post production procedure

  • accustoming oneself with the style of a particular director
  • testing with techniques and styles that includes the plan of graphic elements

  • choosing the most efficient screen shot based on the story relevance, drama and stability

  • wring commentary or voiceover

  • proposing or choosing music

  • for freelancer: discussing rates of conditions and pay, handling business affairs and/or coordinating with a representative


The last phase of the procedure needs the knowledge of an online video editor, who is basically employed in a professional post production facility. The Editor is in charge of delivering the final product to the needed specifications. The role of an Online Video Editor is focusing on technical aspects like editing flawed footage, grading or coloring, and supplementing special effects so as to come up with the finish program or film. In a production that has low budget, one Video Editor may work with both offline and online editing.

The average hourly wage of a Video Editor in the US is $23.02, or $47,870 a year.

Videographer

A Videographer is a person who records videos on the basis of profession, whether for internet broadcasting, television or film. A Videographer might be a freelance or in employment as part of a production or studio team. On huge projects like big motion pictures, a Videographer usually works closely with a director as part of the wider production team. Videographers are more commonly called as Cinematographers on such big scale projects and their duties include the direction of the entire visual design of the production. For minor productions like independent documentaries, commercials, weddings and business events, a Videographer is expected to work with the sound and light technician or if not, alone.

In today’s employment market, Videographers are likely to have a broad selection of technical skills. The operational duties of a Videographer may involve the repair and maintenance of satellite and video walls, shooting, editing video tapes, sound and lighting.

There are a lot of various areas of Videographer profession. Videographers may choose to work as freelance or be employed in a particular industry. Also, a Videographer can work for travel agencies, real estate businesses, television stations and movie production agencies. Freelance corporate and wedding Videographers are inclined to be in great demand when they already establish a standing for a quality work.

Any wedding Videographer must have a portfolio on their website together with feedbacks from past clients to help them obtain more customers. Several freelance wedding Videographers might start with minor events like children’s parties. Companies are inclined to be ideal resources of freelance Videographer careers because they normally need to record corporate events like seminars.

Real estate firms may employ full time or part time Videographers. Videographers in this industry meet with customers who wish to sell their houses. The Videographer records the inside and outside part of the house for use as home tour videos online. Also, the Videographer gets still pictures of houses for print publication use. Some Videographers in real estate run their own business and might as well set up a website for real estate agents.

Entertainment Videographer involves toiling on documentary or other movies, and filming outside or location projects for TV studios. Also, a Videographer may function in the TV industry as a video editor who gets parts of other videos and makes them a solid piece of recording. Sounds as well as the lighting are the duties of some Videographers in TV or movie studies. In addition, a Videographer may provide service to music companies in filming music videos.

Filming a video for travel agencies is one dream job for some Videographers to advertise their vacation or travel package on the internet or in TV commercials. Travel Videographer can be intricate to begin as amateur Videographers might work at a rate that is very low for an expert Videographer to go with. But, travel filming tasks might work well for a freelancer who has established position in this industry.

The average median salary of a videographer in the United States is $55,791 a year.

Study Visual Culture

Choose where you would like to study Visual Culture:

CanadaDenmarkGermanyMexicoNetherlandsSpainSwedenThe United KingdomThe United States

As we look at our surroundings, we see paintings, sculptures, new technologies rising, different kinds of advertisement, new trends in fashion and a lot more, as we look at it every day, we see more than just mere objects, we see our culture. Yes! Culture is strongly visible in the visual images that we see around us. Actually, these things that we perceive through our eyes are considered as evidences of our culture. Visual images are reflections of culture. Thus, Visual Culture was born.

As we study the meaning of Visual Culture, it would help us to get a better understanding of the term “Visual Culture” if we understand each word that comprises the whole. Visual refers to everything that our eyes can see. Anything that is perceptible by the sense of sight. Culture, in the other hand, refers to the behaviors and beliefs of a particular group of people. So when you put them together, Visual Culture is mainly about studying culture through visual images. As most of us will perceive how a culture could have been recorded and could have been a part of history, we would think of the written records first. But, pictures and relics can be more valuable as evidences of existence and other traditions.

Therefore, according to Nicholas Mirzoeff, Visual Culture is considered a tactic for studying the past until the present functions of the world covered through pictures, images, and other visualizations, rather than through written facts such as texts and words. Visual Culture gives us a better understanding about our culture and probably, our history. It is even more realistic than any other recorded facts which are written down.

Those who take up Visual Culture can have the option to choose a secondary major with it since Visual Culture can be paired with Fashion, 3D Design, Fine Arts, Textiles, and Screen Arts. It is usually associated with the study of different groups or culture and such courses are Ethnic Studies which delve into the different races around the world and talks about their history and culture in their own terms; Gender Studies which studies and analyze the phenomenon of gender; and Area Studies which refers to the study of the geographical and cultural points of an area or region.

The course Visual Culture is offered as a part of the Bachelor of Arts since it focuses on the visual aspects. So, students can find jobs in industries which are related to arts. Being an individual or collaborative arts practitioner could be one. They could also participate in associations such as public and community art, and they could eventually become an arts administrator. Teaching in schools could also be an opportunity to share culture through visible objects.

Visual Culture graduates can work with organizations that see the significance of visible components in terms of culture. They could fit in jobs that require critical thinking, open-mindedness and visualization.

Visual Culture hands out a better and a clearer form of evidence that describes and foretells the history and culture, itself.

Study Visual Journalism

Choose where you would like to study Visual Journalism:

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Journalism is considered in its most vibrant when it is accomplished with the use of pictures and written word. A tough image could attract attention and send a message. Furthermore, images possess an authority to go beyond words and converse across borders. With a stress in Visual Journalism, you will be equipped to document your surroundings in a distinctive approach.

Visual Journalism is the outcome of media convergence. It is known as the fusion of audio and video creation, print, photojournalism, writing and online presentations. You should be mindful not just of the creation of values for accessible media, but as well of the means that must be used for this medium. Existing print-based programs offered by schools give essential knowledge in critical analysis, graphic design aesthetics and computer operation. The course will reinforce your computer skills and widen the meaning of graphic design to incorporate presentation as well as the production in World Wide Web.

The course will educate you how to collect information with pictures and words for the new area of Visual Journalism. Also, you will be educated on how to accomplish photojournalism projects, to create images with video and still cameras, to write down cut lines and voice-overs or narratives for your cut lines, images, to make images, to employ computer software to correct your sound and image and lastly to make presentations for online and print media. In particular, you will be taught how to employ the computer applications such as Premiere, FrontPage, QuarkXPress and PhotoShop to produce web and print journalistic job.

As a student of Visual Journalism, you will improve the artistic, business and technical skills required to connect the power of pictures and be successful in this field. In the altering world of media, a visual journalist should be equipped to mix long-established techniques such as print media and still camera work, with new languages like blogging, digital visual documentaries and podcasting. As a learner for this course, you will surely undertake all of these.

In your heart, they will set you up to function as a true visual journalist. You would be dared to speak the stories within our world through a visual approach. Regardless if you do it with still or moving images, or the design of a website or publication, you would be conversing the meaning of a narrative or story. That story might capture the form of images, news article, environmental portraits, magazine profile, a PR campaign, product images for marketing materials, the design of a newsletter or brochure, a business web design, the magazine or newspaper layout or many other possible visual presentations. You will be practicing all of these in your classes, practicum and during your on-the-job-training.

Also, you will be able to select electives that would offer you broader experience in web design and publication, specialty photography, broadcast journalism, television and film production and many other areas. You will also be trained with the latest trends in mass media, laws prevailing the way to perform your expertise and ethical challenges you are possible to experience on the job.

Job positions for Visual Journalism:

Broadcast Journalist

A Broadcast Journalist is the forefront of radio and television journalism. They are considered as both face and voice of a news narrative. A Broadcast Journalist should be comfortable working with thousands, at times millions of individuals looking at his or her face and listening to his or her voice.

In addition to the skills in investigating and reporting on stories, a Broadcast Journalist has some other specific traits. Compare to a print journalist, a Broadcast Journalist needs to have the ability to stay composed even under much pressure. Normally, he or she would be reporting live from the location where a particular story is happening. There could be a lot of disruptions surrounding the reporter and the capability to remain focused is a key benefit.

The initial step of being a Broadcast Journalist normally happens behind the pictures. A Broadcast Journalist can start his profession at small or not so well know radio or television station. They may set off working devices that is utilized in broadcasting. Sometimes, they could set off doing little slots like the hourly news report or the local weather updates.

Reporters or journalists of any kind are now basically required to have some form of educational requirement in Journalism or Visual Journalism. An excellent deal of knowledge can be obtained from journalism programs. Additional experience will be acquired from working on small radio stations or local newspapers. It is at these little companies that a Broadcast Journalist will gain more knowledge about his or her craft.

The moment he or she becomes more established, a Broadcast Journalist can opt to work in a particular field. This field could be entertainment, politics or war reporting. All of these fields need their own skilled Broadcast Journalists. The working hours could be long and tiring. A huge amount of time is used researching stories, attending interviews meetings and checking details. The time used on air will basically be far less than the actual work that happens behind the scenes.

The competition in this job is severe. There will always be a big quantity of candidates for the position advertised. But if one already has experience working in the field and has more related experience, then there is a greater chance for her or him to be hired. Also, it is useful if a Broadcast Journalist is a proficient in the field he or she specializes.

Although the competition may appears to be tough, any Broadcast Journalist can surely fill different roles inside the media sector. This may include working as a reporter, editor, news anchor or presenter, correspondent and producer.

Usual Work Activities

Though the exact task and duties will differ from one role to another, and between television and radio and internet, a Broadcast Journalist will basically be concerned in many duties on everyday basis.


  • creating concepts for stories or features and tracking leads from the public, news agencies, police, press conference, etc

  • researching and collecting information and evidence to support a story utilizing related fact source like archives, database and the internet

  • choosing suitable location, images and sounds

  • recognizing essential resources and organizing/handling technical crew for site shoots that includes camera crew and sound operators


The average salary of a starting broadcast journalist in the U.S. is $40,472 a year.

Photojournalist

A Photojournalist makes use of images in place of languages to convey a story. This kind of visual journalist has a trained professional eye that has the ability to construe a subject or an event and speak gist by means of photographs. Also, a Photojournalist may use words to aid narrate the images he or she has captured.

Books, newspapers and magazines can all employ the work of a Photojournalist. At times, the whole book is committed to the work of a specific photographer. Also, it is not strange for a Photojournalist to create a trade fair of his or her work. Many of the Photojournalists concentrate in a specific field, like celebrities, world events or portraits. The pictures themselves must be interesting, because that is mainly the source of revenues of most Photojournalists.

There is a huge figure of employment areas available for Photojournalists. This may include jobs on television, internet and on print. If one is adequately talented, he or she can demand for a greater rate for his or her work. Difficult to capture photographs like those taken in hazardous war zones are greatly in demand.

Typically, a Photojournalist is passionate regarding his or her work. They deemed photojournalism as an art. These kinds of visual journalists are highly skilled and have the capacity to see an image that the untalented or untrained eye might simply disregard. In addition, they possess an excellent sense of timing and a huge eye for aspect.

Majority of the work commenced by many Photojournalists is freelance. The competition in such field is so strong, thus training is generally vital. Many Photojournalists contain various form of media degree or photography. Most of them are graduates of Visual Journalism which can be very useful in this kind of field. They may progress working as photographers for local magazines or newspapers or employing in photo agencies.

The technical phases of photojournalism have altered in the recent years. Digital photography has greatly increased its popularity, though diehards assert that 35mm photography is still of better quality. With the use of digital photography the images can be capture and sent through electronic mail (email) to be immediately published.

Photojournalism is perceived by some as a nextremely exciting profession. Going to exotic destinations so as to acquire the perfect image seems enchanting. But photojournalism could be a very hard task and the individual who prefers it to be a career must be committed. There is no assurance for a novice that his or her work will be purchased. The time could be long and uneven, and the entry-level wage is merely adequate.

Whether a recognized or a beginner Photojournalist, one has the opportunity to alter the manner people perceive the world. Also, there is the possibility to show pictures or images that have not yet been exposed before. Just like many other artistic professions, the prize of photographic journalism might not be everything about money. It’s actually the honor and respect that they get from people that makes their career even more fulfilling.

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