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Studies & Degrees in Integrated Marketing Communication



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Integrated Marketing Communication Study Programs

Level: Undergraduate Bachelors     Location: Villanueva de la Cañada

Integrated Marketing Communication program is a holistic field of study in marketing. The program is composed of other fields of study namely advertising, branding, broadcast media, direct marketing, media planning and strategy, packaging, print media, public relations, sales promotion, support media, and human resources communications. At the end of the course, a student of Integrated Marketing Communication acquires an intensive and wide array of career opportunities that involve many faces of marketing.

Your professional track as a graduate of Integrated Marketing Communication is as clear as crystal since you will be equipped with learning experiences and an in-depth understanding of what the course is all about. You become entitled and qualified for the positions of: advertising account executive, copywriter, event planner, research analyst, account planner, art director, media buyer or planner, media relation specialist, and public relations executive.

More so, various organizations such as advertising agencies, public relations agencies, media companies, educational institution, museum and cultural institution, and local and federal government are also on the look out for young and graduates of Integrated Marketing Communication.

Integrated Marketing Communication follows a comprehensive curriculum that allows every student to get involved in creating and maintaining good and lucrative relationship with their customers. As students, they are trained to become encouraging and persuasive when it comes to delivering meaningful dialogue that is done via strategic communication strategies. This learning methodology will help students to generate the most profitable results in doing their careers by implementing marketing methods efficiently.

If a student of IMC intends to pursue post-graduate studies still related to Integrated Marketing Communication it is pertinent that the student will eventually acquire a profound understanding and thoughts on topics like IMC Research, methodologies, media analysis, direct marketing, measurement and analysis, advanced direct marketing, sales promotion, and more highly-developed learning ideas and theories after taking the program.

The skills acquired by students as they go through their course in IMC are resilient and indispensable. Students gained invaluable skills in public relations, corporate communications, brand planning, marketing communications, and direct marketing. And as what has been mentioned, future employment opportunities are in store to every student of IMC and their promotional breaks are always close at hand. This is because a firm understanding of IMC has been imparted to every student and this is no longer surprising since the education, market and employment for Integrated Marketing Communication has been growing in the industry of advertising and media.

At present, there have been several shifts in the advertising and media industry especially for already established and budding marketers. From media advertising to a manifold forms of communication, and from mass media that has specialized niche to much specific target of audiences. With this wider scope, IMC professionals are immersed to more employment opportunities.

Another thing is, customers and various audiences have gained an instant internet access 24/7, and internet availability is prevalent already. And this is a huge revolution because the scope of IMC has been stretched out, from offline marketing channels to online marketing channels. And finally, online marketing channels can no longer be ignored as e-marketing campaigns, search engine optimization, affiliate marketing, blog, podcast and more gained a huge influence in Integrated Marketing Communication.

Job positions for Integrated Marketing Communication:

Marketing Manager

Marketing Managers play an important role in an organization. Their roles become critical if the organization decides to further advance their business horizons, diversify their sources of profits, adopt the many Internet opportunities needed in expanding the market, and live to execute the fundamental marketing tools and methodologies of the organization or within a specific marketing department.

As a Marketing Manager, it is important to master the marketing theories and principles that are significant in facing the challenges and issues surrounding the targeted market. It is a must that as a Marketing Manager, you are outstanding in practicing and making decisions that will address the present problems encountered in applying marketing theories, principles, and philosophies.

Marketing Managers can be branded as both the obsessive compulsive individual in the company and the most hard-to-please boss. But, Marketing Manager can be the most ingenious and artsy personality in the organization, too. Though this can be an understatement, it is true in all its sense since Marketing Managers can be the most glorious individual when an ad campaign becomes a hit or when a targeted market has been monopolized because of the powerful marketing tools and strategies created and approved by the Marketing Manager.

The roles and responsibilities of Marketing Manager are overwhelming. However, their roles and responsibilities can still be boiled down to the fundamentals of marketing and advertising. Marketing Managers are equipped with knowledge and skills that are not confined to their profession or as a Marketing Manager but the knowledge and skills used by public relations manager and promoting managers as well. Marketing Managers are excellent in both verbal and written communications, can work in highly-demanding and dynamic work environment, the most efficient individuals even with the most constrictive schedule, detailed and organized, result-oriented, team-oriented and a leader, and are savvy when it comes to research and technology.

Additionally, Marketing Managers should be capable in conducting actionable training programs, developing long partner relationships, and in acquiring new applications needed in supporting more marketing programs for the organization’s profit growth.

It is highly recommended that a Marketing Manager acquires a diverse background in specific specializations in both marketing and business administration such as finance, health care management, international management, innovation entrepreneurship, and general management among others. Your managerial skills are your most advantageous weapons in becoming a successful Marketing Manager. Thus, as a Marketing Manager is essential that you don’t stop expanding your managerial skills and your knowledge base. This is because new learning foundations are established from time to time and continuous expansion of your scope takes place constantly.

Therefore, if you want to acquire a solid foundation in the marketing and business industries, as a Marketing Manager, you have to be prepared to drive your marketplace in the direction that will give you a greater advantage and position in the marketplace. It should also be noted that as a Marketing Manager you have to learn how to advance your business growth since the success of the company is linked to the marketing success initiated by the marketing team primarily led by the Marketing Manager.

Market Specialist

When it comes to merchandising and marketing functions, the expertise of a Market Specialist is needed. A Market Specialist is responsible in supporting, advancing and developing the marketing various marketing elements such as online and offline lead generation campaigns of a specific corporate product. As a professional and a Market Specialist, you are responsible in providing critical power and energy to both the buying and selling sector so there will be a competitive facilitation of marketing processes.

There is a compilation of guidelines needed by Market Specialist to conform to the diverse duties and responsibilities of Market Specialists. Among the many duties and responsibilities of a Market Specialist are:


  • The process of researching, identifying, and training qualified sellers

  • The power to access the strength of online marketing strategies to extend the scope of the target market

  • The capability to analyze and examine the market and the promotional marketing activities for the targeted market

  • The design and creation of appropriate and effective marketing and promotional tools that will let the business owner open more markets and then strike a particular market

  • The execution and monitoring of vital areas of the marketing plan that has been designed for a specific business or establishment.


As for the requirements of becoming a Market Specialist, you have to have a bachelor’s degree in any of the following: communication, marketing, advertising, and other related courses such as broadcast communication, business management and administration, and more. The work experiences of a Market Specialist also matters in acquiring a Market Specialist position so it would be best if you can present relevant experience in marketing and advertising companies and firms.

However, if you are previously connected to other related and business core areas, finance, health care, technology, and sales, you get a much higher advantage over other applicants who don’t have.

A post-degree certification or a Master’s degree still related to marketing and business information courses or a major in marketing course certificate is a great educational background on your curriculum vitae. Other knowledge in the areas of statistics, management, law and economics are extremely recommended if you are eyeing a Market Specialist position badly.

However, if you are a candidate for a Marketing Specialist position yet you want to apply in highly technical organizations like engineering firms you can still do so granted that you have an educational background or Master’s degree in business administration, management, marketing and advertising.

Furthering your career from a Market Specialist to Marketing Manager is achievable since there are many companies that prefer elevating their staff to higher positions based on both work experience and performance. Therefore, as a budding Market Specialist you should be responsible enough in looking for means and effective strategies needed in optimizing and promoting your firm since your career will get promoted as well. In the end, you become an indispensable part of the firm since as the Market Specialist, you will prepare the marketing plan, prepare the marketing budget, conduct comprehensive market research, develop new and original marketing ideas, evaluate customer services provided, execute the marketing design developed and see to it that profitable results will be generated.



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