Studies & Degrees in Speech Communication
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Speech Communication is a flexible liberal arts degree that a student can acquire. Speech Communication degree allows the students to develop and enhance their communication skills. The course also aims to extend the scope of the employment opportunities of a student so they can be hired in diverse areas like hotel management, technical communication, higher education teaching and administration, law, advertising, radio and television broadcasting, business, public relations, and more.
The curriculum of Speech Communication highlights the need of teaching the students to effectively communicate in diverse discourses. As Speech Communication majors, you are expected to master the elements of public speaking, your performance in using poetry and prose, and your interpersonal communication skills. Eventually, as a student you get to obtain theoretical comprehension and practical skill in both written and oral communication. This means, you are taught oral and written communication to inform, persuade, control, and to other extent entertain using a specific language.
During the course, students are immersed to the historical study of political and religious speeches and how speeches came to influence the people who heard the speeches. Students get to explore the sociology grounded with interpersonal and group dynamics, too. Ethics of communication is also a special part of the curriculum. And more so, Speech Communication students are taught how to think critically and then evaluate the impact of media on every individual who belongs in the society.
Speech Communication majors also end up pursuing related area of specialization when it comes to career path. There are Speech Communication majors who engage themselves in careers of electronic media. They can perform tasks that require editing and programming in production, television and radio agencies. Other graduates of Speech Communication get involved in print media careers namely newspaper, magazine, publishing, technical writing, editing, and so on. And, if you prefer to pursue a career in public relations, you can work on careers that require research, leadership, special events organization, and administration as you execute what you have learned in taking up Speech Communication.
To communicate clearly and effectively, both orally and in writing is a skill that can be learned. This is highlighted in the study of Speech communication because human ability and behaviours can be studied in many forms. At present, our society is advancing too fast thus, the need to learn the skill of communicating persuasively and effectively is becoming a must. This is because employers in various business industries, non-profit organizations, educational institutions, and government agencies want to employ people who have the flexibility, the educational background, and the communication skills they are looking for. Such is fact and Speech Communication students have the edge in acquiring such positions since they were trained and educated to be committed in learning the theories and principles needed in becoming an excellent communicator.
International learning opportunities are also provided for Speech Communication majors since the curriculum offers a study of ethnicity, cultural issues, and global perspectives deemed relevant in recognizing their expertise in bilingual issues, multiculturalism, and cultural communication. This is because, through communications, relationships are built, human interactions are achieved, organizational structure is achieved, and perceptions and practices of a particular discourse are shaped.
Job positions for Speech Communication:
Speech Communication majors are perfect candidates for a Copywriting position. Since they are graduate of liberal arts, their qualifications to become Copywriters are attributed to their skills and outstanding knowledge of communication and analysis. In fact, their expertise in literature and criticism are strong foundations in writing effective ad campaign materials relevant to marketing a specific product. Their training in persuasive language and writing are fundamental skills needed in distributing and delivering effective copywriting materials.
Copywriters work to produce advertisement materials needed for newspapers, magazines, television, radio, and other forms of media. Copywriters are flexible professionals so they are also equipped to do the following tasks: publicity releases, informational booklets, merchandising campaigns, sales promotional materials and other resources needed in marketing and advertising. Their skills can extend to writing radio and television commercials that aim to promote a certain product or service.
Copywriters are also versatile professionals who can adjust the tone of a particular message. Huge broadcasting networks also target professionals who have strong foundation and education in advertising and who can create and design materials needed in advertising preparation, station operations, art and layout, and other functions needed to run company operations and this is exactly what Copywriters do.
Copywriters are most likely employed by advertising agencies and marketing firms or in other related industries. Copywriting is a creative undertaking; however, it is carried out to meet business objectives and business sales. And when something involves sales and production, it also means unrelenting conditions and such is a normal occurrence in advertising production. This also implies that deadlines are Copywriters’ tough enemies while last revisions are their worst friends.
If you seriously want to pursue a career in advertising as a Copywriter you have to be prepared with difficult beginnings because Copywriting positions are somewhat limited. This is because companies look for candidates who are capable of meeting their high standards and they only want top creative talent or top Copywriters working for them. But if you are equipped with the right education and good attitude toward the Copywriting position, you always gain an advantage over the others. And to make your job haunting much easier, you can look for available positions in public relations agencies, professional and trade associations, and media networks since they are the ones offering not just highly competitive position but competitive compensation as well.
To become a highly competitive Copywriter, you have to have the skill in visually roughing out ideas. If you have been a copywriter for less than three to five years already, you are the most-sought-after Copywriters in town because of your relevant work experience and training gained from your previous employers. However, if you are a neophyte, a fresh graduate aiming to become a Copywriter, you have to demonstrate what you have learned competently or you can gain your initial experiences by joining school-related or community-related projects that primarily deal with copywriting. Yes, newly-graduate candidates are still encouraged to apply as Copywriters.
The opportunity to become a Copywriter maybe be knocking on your door. So, once you realize this, you have to make sure that you are prepared and ready to do this tough yet fulfilling profession.
If you have a diploma in Speech Communication degree you start wondering: what could be the most appropriate career for you? The truth is, if you are graduate of any liberal arts courses, you have developed a broad knowledge and significant skills that you can utilize in applying for a number of careers, say, the career of an Advertising Agent. Your education in Speech Communication has served as your training ground in pursuing a career in advertising because you developed an expertise and ability needed in influencing and persuading, informing and explaining, adapting ideas, simplifying jargons, creating a visual layout of ideas, marketing, gathering of information, innovation, research skills toward a target market, and calmness, diplomacy, and compassion.
Such skills and attitudes are relevant in acquiring an Advertising Agent position. Though you, as a Speech Communication major can still have jobs related in Education, Teaching, Performing Arts, Writing and Composition, and Production, Directing, and Designing, your capabilities in Advertising and Marketing are your powerful strengths in becoming successful.
As an Advertising Agent, you are normally referred as Account Executives or Advertising Sales Representatives. You get your task and responsibilities done by bringing large revenues to the company you are working for. You are responsible in creating and delivering ad campaigns needed in marketing. Media firms are your most probable targets as employers, and you can land a position in Television and Broadcasting Networks if you want to.
As you perform your job, you get to represent your company to your assigned territory and from there you become the company’s representative and you start advertising your company products and services using your persuasion power. This needs to be done because your primary objective as an Advertising Agent is to create and establish a new account. And when such task is completed it is your great responsibility to maintain the market’s interest toward your company’s business.
To get this done, it is critical that you know how to build a client-agent strong relationship by knowing your client’s background, their demographics, product preferences, geographic area, and potentials as a market. In building a relationship, it is fundamental that you cultivate their interest to your business by determining and highlighting the good impact that you product and services can bring in their life. As part of building a strong client-agent relationship, it is important to know that Advertising Agents are responsible in developing sales tools, promotional plans, and media kits that can be distributed to the targeted market to acquire sales.
Advertising Agents who took up Speech Communication degree have the advantage to outperform other graduates of liberal arts since they have been equipped with skills needed in persuading potential market. They are also knowledgeable in understanding customer behaviours because they can effectively communicate.
Though the job of an Advertising Agent can be a tough one, the compensation that they can get from it is way satisfying as opposed to other careers. And with their ability to maintain and expand clientele, such job can result in a well-compensated career.