Studies & Degrees in Social Communication
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Communication is essential for human beings, and essentially has set human beings up for the amazing development and progress we have achieved. Communication enables humans across the globe to share ideas, thoughts, feelings and also discoveries, inventions and innovations. Studies in Communication emphasize on the mediums through which people communicate, and it promotes the implementation of effective communication skills. A scientific study of communication reveals it as a much more complicated process than what it appears.
Social Communication Studies will explore communication as a socio-psychological process that is central to everyday living and behavior. Communication forms the foundation of social life, as well as, the basis of professional success. We need effective communication in order to express, convey, influence or persuade others for various reasons. Effective social communication skills help one gain advantage, build trust and reach a common understanding with one’s peers. A course in social communication will provide students with an overview of various public communication theories that will help them analyze communication-related events and practical problems faced by those involved in domains of public communication.
The core themes in Social Communication Studies include:
- The psychological and Social process and mechanism involved in public communication
- Concepts and frameworks for analyzing, evaluating and designing effective public communication for various purposes
- Application and latest developments in strategies and tools of public communication used in politics, development, business, health, science and technology
Studies in Social Communication are offered by some universities and institutes around the world, especially at institutes that specialize in mass communication, journalism or media studies. Since social communication deals with public communication, it is often offered as an elective paper along with studies in journalism or mass communication. These courses are normally offered at the Masters level, and candidates must meet the entry requirements of the specific institute in order to be accepted in the course.
Personal Qualities and Educational Requirements
Candidates looking to make a career in social communication must be primarily interested in the process and tools of communication. Those who have a talent and experience in public speaking, debates, acting, writing, etc would do well in a field related to social communication. A pleasant and confident personality and the ability to converse are also helpful for those looking to study social communication.
When applying for the course, candidates must meet the admission requirement of the university or college that they are applying to, which might include a bachelor’s degree in language, communication or experience in the domain of public communication. Most courses in social communication would require applicants to submit writing samples and/or take an entrance exam for testing their communication skills.
Social communication opens the avenues for various fields such as graphic media, journalism, advertising PR, lobbying, branding managers, etc. Those with a background in social communication can also further study management and be hired as media managers at various companies, public bodies and societies or go on to manage media and communication firms and agencies.