Great advertising always begins with a perception of people and an understanding of their requirements. Because of that, Bircham University’s Advertising Creativity program takes students through the creative method step by step, first concentrating on the creative person and then on the advertising stratagems and problem-solving competences. With a wide variety of examples of ad copy and layouts, students are given all the required tools to draft creative and effective advertisements.
Courses covered in this program are: The Communication Process, Media Influence, Creativity, Advertising Creativity, Consumer Behaviour, Copy, Layout & Design, Art Direction & Advertising Campaigns, each account for 3 academic credits.
The Advertising Creativity program is aimed at the postgraduate level i.e. Master’s or Doctoral but the module can also be adapted to a Specialist, Expert Diploma or Bachelor’s Degree. All programs taken through BIU are completed via distance learning.