Bircham University’s Public Affairs program analyses how to work with policy-making groups, such as regulators and commercial organisations. Managing public affairs is not just about political lobbying. This program looks at how political decisions influence the current economy and corporations. Public affairs management blends media communications, crisis management, corporate and social responsibility, government relations, information dissemination and strategic communications. Specialists aim to influence public policy, build and sustain a solid reputation and find common ground with stakeholders.
Subjects covered on this course include: Media Influence, Social Welfare, Economic Development, Community & Social Development, Cross Cultural Social Perspectives, Global Political Economy, Public Policy, Public Health, Public Affairs, Philosophy of Ethics & Law, Crisis & Emergency Management, International Protocol & Etiquette and Institutional Relations. Subjects account for 3 academic credits each.
The Public Affairs module is available at Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctoral) Degree program levels.
Level: Undergraduate Bachelors
Language of instruction: English
Location: Villanueva de la Cañada