Suffolk University’s advertising program is perfectly suited to students who love to write, spend time online, and create? At Suffolk, students can major in advertising and learn how to make their message heard. This program will set students up for a career in advertising, public service or non-profit marketing.
At Suffolk, advertising majors will learn the skills necessary to succeed in the quick-paced cut-throat world of advertising. From social media and copywriting to inclusive marketing strategies. This program’s varied content means that students could be creating ads, writing blogs or creating and managing website content on any given day.
Suffolk majors also have the opportunity to focus their studies in digital media, taking courses that teach them to develop content for different multimedia platforms.
Bircham University’s Advertising & Media program explores the use of advertising, combined marketing communications and new media in local, regional, national and international markets. The program offers topics such as: branding, consumer behaviour, ad agencies, copywriting, advertising campaigns, interactive electronic media, audience measurement, the impact of new technology, corporate positioning, media sales and management. This program illustrates how to reach targeted media and draw the attention that produces successful results.
Subjects covered on this course include: The Communication Process, Media Influence, Mass Communications, Advertising & Public Relations, Consumer Behaviour, Promotional Strategies, Mass Media Planning, Positioning Strategies, Advertising Campaigns, Advertising Media Management, Advertising Agency Management, Communication Effectiveness and Market Research. Subjects account for 3 academic credits each.
The Advertising & Media course is available at Specialist, Expert, Bachelor's, Master's & Ph.D. (Doctoral) Degree levels.