The Blended Master in Brand Management program at IED Madrid is a study program that enables students with specialized learning for careers in brand creation and management. Students in this program learn how to master the necessary marketing, communication, and technological skills to create and lead strategies to either create a brand or maintain an existing brand for company growth. Studied subjects include marketing strategies, digital communication, advertising, consumer channels and more. This program is specifically for students with existing experience who have an interest in leadership positions in brand management. Career projections include digital marketing director, social media manager, advertising creative and brand content strategist.