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Marketing Schools and Programs in Spain

73 schools in Spain teach Marketing.

  • ADEIT - Fundación Universidad - Empresa de la Universitat de València

    Higher education centre Valencia, Spain

    Fundación ADEIT is a foundation linked to the Universitat de València (UV) that connects the university with the business world. It is based at Plaza de la Virgen de la Paz 3 in Valencia, with a second venue, Espai Vives, on Avenida Blasco Ibáñez. The foundation is governed…

Master in Marketing

The Master in Marketing program explores modern methods of marketing from effective use of social media to developing your target audience. It is designed to help you develop an insight into how decisions are made in the strategic, operational and analytical areas of business. Some courses included are strategic marketing, marketing communications and digital marketing. Graduates could pursue work in marketing management, brand management, marketing research and online marketing.
Level: Graduate  
Language of instruction: English  
Location: Barcelona and online

Bachelor of Business Administration-Global Marketing

The Bachelor of Business Administration- Global Marketing is similar to the Bachelor of Business Administration, but with a focus on applying skills to international marketing. This program helps students learn the essentials of business marketing, consumer behavior, retail management and more. Students learn how to expand their communication skills, engineer strategic marketing plans, and employ contemporary digital strategies. Graduates can expect to be equipped for positions as global marketers, marketing consultants, and global public relations managers.
Level: Undergraduate Bachelors  
Language of instruction: English  
Location: Madrid and online

Undergraduate Certificate in Global Marketing

The Undergraduate Certificate in Global Marketing is similar to the Bachelor of Business Administration- Global Marketing. This undergraduate program provides students with the foundations of business marketing, consumer behavior, retail management and more. Students in this program can apply their studies to immediately improve their prospects in the workforce. Recipients typically utilize their certificate to for entry-level positions in public relations and marketing.
Level: Professional Development  
Language of instruction: English  
Location: Madrid and online

Marketing

Saint Louis University's B.S. in Business Administration with a concentration in marketing gives you with the abilities needed to successfully endorse products and services. SLU’s marketing program includes classes that are required in decision models, marketing research and policy. The program subject matter also includes sports marketing, personal selling, brand management, integrated marketing communications and buyer behaviour. To fulfil SLU's requirements for the B.S. degree, students will take 18 credit hours of coursework in addition to “MKT 3000: Introduction to Marketing Management” to complete the marketing major. Possible career paths for people with an undergraduate degree in marketing include advertising, market research, product management, public relations and sales.
Level: Undergraduate Bachelors  
Language of instruction: English  
Location: Madrid

Marketing Studies in Spain

Marketing is one of the most widely taught business subjects in Spain. Students can take it as a full official bachelor's degree (grado), usually called Marketing e Investigación de Mercados (marketing and market research), as an official master's degree after a first degree, or as a business school's own programme. Spanish universities teach it as a mix of business management, market research, statistics and communication, with a growing share of digital marketing and data analysis.

How the degree is organised

A Spanish bachelor's degree in marketing has 240 ECTS credits over four years. The Universidad de Murcia, which teaches its Grado en Marketing on campus and in Spanish, says the degree covers marketing management, market research and marketing communication, including digital marketing. Students study the four classic decisions of marketing: product, price, communication and distribution. The degree is interdisciplinary and also draws on:

  • business organisation and economics
  • mathematics and statistics
  • sociology and psychology
  • design and creativity

Online study is also possible. The Universitat Oberta de Catalunya (UOC) offers the degree as an official online programme with web analytics, SEO, SEM, business intelligence and big data in the curriculum. The UOC states that the degree costs less than €900 per semester, with prices regulated by the Generalitat de Catalunya.

Official master's degrees have 60, 90 or 120 credits. Examples in the ministry register include the Máster Universitario en Dirección Comercial y Marketing at the Universidad Camilo José Cela, the Máster Universitario en Dirección de Marketing Digital y Social at the Universidad de Cádiz and the Máster Universitario en Dirección de Marketing at the Universidad de Extremadura. Many business schools in our directory, such as ESDEN Business School or ESEI International Business School, offer their own programmes instead; these are school qualifications, not official Spanish degrees.

Admission and language

Students who completed secondary school outside Spain usually apply through UNEDasiss, the UNED service that assesses international students' academic records and runs the tests needed to enter a Spanish bachelor's degree. Documents must be legalised and translated, and the application for a place is made to each university within its own deadlines. Places can be limited: Murcia offers 70 first-year places, and its cut-off mark for 2025-26 admission was 8.436.

Most public universities teach marketing in Spanish. Several private universities register the degree with a bilingual title, Marketing / Bachelor in Marketing, among them the Universidad Antonio de Nebrija, the Universidad Europea de Madrid, the Universidad CEU San Pablo and the Universidad Alfonso X El Sabio. Check the language of each group before applying.

Where to study marketing in Spain

A search of the ministry's Register of Universities, Centres and Degrees (RUCT) for bachelor's degrees with "marketing" in the title returns 67 records, including degrees that are being phased out. Universities in our directory with a marketing degree include the Universidad de Almería, the Universidad de Cádiz, the Universidad de Granada, the Universidad de Valladolid, the Universidad de Zaragoza and the UOC (Marketing e Investigación de Mercados), the Universidad de Oviedo (Comercio y Marketing), the Universidad Miguel Hernández in Elche (Gestión Comercial y Marketing) and the Universidad del País Vasco (Gestión y Marketing Empresarial). Madrid and Barcelona have by far the most schools for this subject in our directory, many of them business schools.

Recognition of the qualification

Marketing is not a regulated profession in Spain, so a foreign marketing degree cannot be homologated; homologation only applies to regulated professions. Holders of a foreign degree can instead ask the ministry for a declaration of equivalence.

Careers

According to the Universidad de Murcia, the degree prepares graduates to work in any public or private organisation or to start their own business. The UOC lists roles such as:

  • marketing director
  • brand manager
  • data analyst
  • international business development manager

Market research, digital marketing and sales management are other common fields.

Frequently asked questions

How long does a marketing degree take in Spain?

Four years and 240 ECTS credits. An official master's degree adds 60 to 120 credits.

Can I study marketing in Spain in English?

Some private universities register the degree as Marketing / Bachelor in Marketing, with an English title, and several business schools teach in English. Public universities mostly teach in Spanish.

What is the difference between an official master's degree and a business school master's?

An official master's degree (máster universitario) appears in the RUCT register and has 60, 90 or 120 ECTS credits. A business school's own master's is a qualification of that school and is not an official Spanish degree.

Can I study marketing online in Spain?

Yes. The UOC offers an official online bachelor's degree in Marketing e Investigación de Mercados.