The Master in Marketing program explores modern methods of marketing from effective use of social media to developing your target audience. It is designed to help you develop an insight into how decisions are made in the strategic, operational and analytical areas of business. Some courses included are strategic marketing, marketing communications and digital marketing. Graduates could pursue work in marketing management, brand management, marketing research and online marketing.
The Bachelor of Business Administration- Global Marketing is similar to the Bachelor of Business Administration, but with a focus on applying skills to international marketing. This program helps students learn the essentials of business marketing, consumer behavior, retail management and more. Students learn how to expand their communication skills, engineer strategic marketing plans, and employ contemporary digital strategies. Graduates can expect to be equipped for positions as global marketers, marketing consultants, and global public relations managers.
The Undergraduate Certificate in Global Marketing is similar to the Bachelor of Business Administration- Global Marketing. This undergraduate program provides students with the foundations of business marketing, consumer behavior, retail management and more. Students in this program can apply their studies to immediately improve their prospects in the workforce. Recipients typically utilize their certificate to for entry-level positions in public relations and marketing.
Saint Louis University-Madrid’s Department of Business and Economics is AACSB International accredited (Association to Advance Collegiate Schools of Business) and offers a Bachelor of Science in Business Administration. Degree Programs include Accounting, Economics, Entrepreneurship, Finance, IT Management, International Business, Leadership and Human Resources Management, Marketing and Sports Business.
All undergraduate business majors have to fulfill 45 hours in business regardless of what their chosen concentration is.
Career opportunities include careers with international banks, multinational organisations or with other global corporations. Many of which are in financial centres around the world, including Dubai, New York and London.
Saint Louis University's B.S. in Business Administration with a concentration in marketing gives you with the abilities needed to successfully endorse products and services. SLU’s marketing program includes classes that are required in decision models, marketing research and policy. The program subject matter also includes sports marketing, personal selling, brand management, integrated marketing communications and buyer behaviour.
To fulfil SLU's requirements for the B.S. degree, students will take 18 credit hours of coursework in addition to “MKT 3000: Introduction to Marketing Management” to complete the marketing major.